E-commerce purchases across all channels in the United States increased significantly in 2025, rising by 147% year over year. The top 5% of brands generated 54% of that total growth. Gains were concentrated among a relatively small group of higher-performing businesses rather than the increase being uniform across a broader set of brands, in which everyone in the space saw some meaningful level of increase. Why?Shoppers engaged with marketing less often, but bought more when they did. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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