Most consumers believe that it's the consumers who are bearing most, if not all, of the increased costs created by tariffs. So what's the impact? Perception, whether real or not, can impact consumer sentiment, and we're seeing that in the marketplace today. This represents another challenge for retailers. One key recommendation is to focus on transparency when it comes to pricing today. Show how the cost of tariffs is being shared by both your business and consumers alike, as opposed to your customers having to foot all of the increased costs. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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While marketing makes a good short term sacrificial lamb, targeting marketing might just cause more damage in the long term as marketing cuts can result in risks to product and brand visibility, as well as market share and customer loyalty. These are tough times for many small business to operate in today, try to find ways to make cuts more broadly across your business as opposed to what seems to be a focus on cutting from the marketing budget only.

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Consumers will be prioritizing in the following categories: 45% will plan to spend on gifts for family, 35% specifically will spend on gifts for children, 31% plan to spend on holiday meals. Factors to influence purchasers during the upcoming season? 55% plan to utilize discounts and coupons or promotions, 43% will be focused on convenience, 35% say it's product reviews and ratings that's most important. To engage holiday shoppers this coming season, you need to be thinking about omnichannel shopping. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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Inside Radio publication reports, despite economic headwinds and an evolving ad market radio remains a steadfast medium, continuing to reach more Americans daily than any other audio platform, emphasizing local market resilience and the growing importance of digital and off air revenue streams to the future of the radio business. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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2025 was initially forecast to be a record breaking period for travel with the International Air Transport Association projecting 5.2 billion people would fly globally this year. That bullish prediction is likely to fall way short. The bottom line, the trouble brewing for the travel sector is consistent with other indicators that consumers are more economizing with a focus on value and purchases that are viewed as necessities, as opposed to luxuries. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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Remote work is still a major trend when it comes to how we work here in the state of Michigan. In 2025, 48% of organizations report offering formal remote work options for all or part of their workforce. While this marks a decline from 66% reported in a similar 2023 survey on flexible work practices, it remains the most common long-term approach. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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The battle between Tractor Supply Company and Amazon as Amazon expands its ambitions into the heartland w/ the announcement of its plans to upgrade delivery service into more rural communities. Amazon plans to invest more than $4 billion by 2026 to expand its delivery network into rural America. This is just another clear sign that the power of convenience and favorable pricing when it comes to winning consumer spending trumps all, tough day for any business competing when Amazon shows up in town. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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Working from home proven to reduce carbon footprint Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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One product category that is experiencing more demand than ever, but is suffering due to the impact of rising prices is wellness. Demand is high, but for many, making purchases for wants or needs is out of reach due to the higher and higher pricing they're having to face these days. Brands that democratize access without compromising quality and trust will unlock mainstream adoption and a lasting competitive advantage that comes from winning that customer as a result. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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