What's the biggest driver of sales TikTok? It's price. Price is more important than influencer culture when it comes to driving sales in the TikTok shop, the data shows that over half of TikTok shoppers are primarily motivated by discounts. Now of those making purchases from the shop, two in five spent less than $50 and just 2% reported spending more than 500. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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