WJR Business Beat

Reddit is the most undervalued channel in the social media marketing mix these days. While there are a variety of emerging platforms like Reddit that you need to pay attention to, Meta remains the leader in new customer conversions. Phospho said that Meta's unmatched scale underpinned by consistent proven performance, sees Meta to maintain the top spot in most social media plans, a full funnel engine for acquiring new customers. Meta's reach across Facebook and Instagram enables brands to generate and capture demand within one platform. The report noted, so the bottom line, to stay contemporary with your social media marketing, give Reddit a shot. In the meantime, a must is to have effective presence on Facebook and Instagram.

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The way consumers want to be messaged by brands and retailers is changing. It used to be that email ruled all methods of communication, but now as technology changes the playing field and more consumers are on their mobile platforms primarily methods of engagement, our changing as well, that according to new data from the ninth Mobile Consumer Insights report from vibes.

Which vibe surveyed over 1,144 US consumers with smartphones in November of 2025. Now, while it used to be that a vast majority of consumers wanted communication to be primarily by email, 41% say they're more likely to redeem digital wallet offers, for example, sent to them via text message rather than sent to them via email.

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Harris Poll shows that 79% of Gen Z TikTok users miss the early days of the 6-year-old app prior to the influx of brand partnerships and the launch of the TikTok shop, the company's e-commerce initiative. 41% of these users feel nostalgic for a time when TikTok had fewer ads and brands, while 34% miss seeing relatable content and raw, unfiltered content in their feeds. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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As consumers plan to increase spending in 2026, that according to December 2025, data from Civic Science. Retailers are putting a lot of focus into attending to all that increased consumer spending outlook. They're making investments in wellness driven products, brands, services, and in-store experiences. As reported by E-marketer, mass retailers are already the top destination for personal care and beauty purchases with 82% of US buyers having purchased these items there in the past 12 months. 47% of US adults say they prefer to shop in store for beauty and personal care products that according to research data.

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Technology has long shaped how people order meals, but in 2026, loyalty programs are becoming a primary factor driving engagement. As customer discretionary spending tightens, competition is tense and loyalty is increasingly fragile in this industry. Findings from the Payments Intelligence report January 2026: How Restaurants Are Adapting to Digital Expectations. The Report documents an industry recalibration driven by leaner household budgets. Less frequent dining out and a customer base that now expects speed, personalization, and consistency as baseline requirements. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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Digital overload is plaguing us all these days. Way too much is coming at us, and that is driving more people into a mode of simply wanting to unsubscribe. And when it comes to unsubscribing these days, it's email that is the type of subscription people want most to escape from jam packed email inboxes and a growing number of unread emails is plaguing us all. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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There's no questioning the value of AI when it comes to increasing efficiency and productivity in a variety of ways for your business. But there are also cautionary notes. One needs to take notice of, in particular, that some of that increased efficiency could cost you in consumer loyalty.That according to a new report just released from Deloitte. 44% of retail executives worldwide expect Gen AI to weaken brand loyalty by shifting consumer choice toward value and fit over brand recognition.

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For brands, culture is the strategy, language is the tactic. Those who lead with cultural intelligence, not just translation, earn more than attention they earn long-term loyalty and trust. iHeart Media Insights President Laney Vertex said, there is a significant opportunity for brands to deepen their connection with this audience, but only if they move beyond assumed shortcuts and transactional messages. For marketers, audio and collaboration with Latino influencers across broadcast radio and podcasts can serve as a key entry point of connection.

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What can you do if you're preparing to bring a new product to market and want your sales and marketing teams to perform optimally? Here are a couple of tips offered by small businesses participating in this study that say that their teams are aligned. 54% said make sure you improve communication and collaboration frequency. 46% say standardizing tools and platforms across teams so that there's consistency and continuity. 39% say unifying data analytics and reporting systems is critical, and 32% say defining, ensuring goals and KPIs are simply critical so that your teams are aiming for the same targets. Startups simply can't afford to stumble outta the gate with a new product offering, so make sure you get that critically important alignment between sales and marketing when bringing a new product to market.

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