The way consumers want to be messaged by brands and retailers is changing. It used to be that email ruled all methods of communication, but now as technology changes the playing field and more consumers are on their mobile platforms primarily methods of engagement, our changing as well, that according to new data from the ninth Mobile Consumer Insights report from vibes.

Which vibe surveyed over 1,144 US consumers with smartphones in November of 2025. Now, while it used to be that a vast majority of consumers wanted communication to be primarily by email, 41% say they're more likely to redeem digital wallet offers, for example, sent to them via text message rather than sent to them via email.

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