What can you do if you're preparing to bring a new product to market and want your sales and marketing teams to perform optimally? Here are a couple of tips offered by small businesses participating in this study that say that their teams are aligned. 54% said make sure you improve communication and collaboration frequency. 46% say standardizing tools and platforms across teams so that there's consistency and continuity. 39% say unifying data analytics and reporting systems is critical, and 32% say defining, ensuring goals and KPIs are simply critical so that your teams are aiming for the same targets. Startups simply can't afford to stumble outta the gate with a new product offering, so make sure you get that critically important alignment between sales and marketing when bringing a new product to market.

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