As consumers plan to increase spending in 2026, that according to December 2025, data from Civic Science. Retailers are putting a lot of focus into attending to all that increased consumer spending outlook. They're making investments in wellness driven products, brands, services, and in-store experiences. As reported by E-marketer, mass retailers are already the top destination for personal care and beauty purchases with 82% of US buyers having purchased these items there in the past 12 months. 47% of US adults say they prefer to shop in store for beauty and personal care products that according to research data.

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