Michael Goodman, director of Entertainment Research at Parks Associates said this in association with a release of the survey, consumers are no longer choosing between services, they're choosing between price points. Platforms that treat affordability as a retention strategy, not a discount tactic, are far better positioned to manage churn in this mature market. As competition increases, the market matures and consumers are now making choices primarily on best pricing options. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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