Spending on this year's Mother's Day hit $34.1 billion, total spending amount is up from last year's $33.5 billion. A deeper look into the spending reveals that, consistent with previous years, 84% of adults celebrated the holiday, and on average, it's estimated that those who did celebrate spent $259 on average on Mother's Day gifts and other things relating to celebrations. That's about $5 more than they spent in 2024. Where did all the spending take place? Online, where 36% of all shoppers did their buying.