WJR Business Beat

Consumers Willing to Spend More From Brands They Know


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According to a new user testing survey released last month, more than 2/3 of consumers in the US, Australia, and the UK are willing to pay an average of 25% more for their purchases made from their favorite brands. The average person remains loyal to as many as six brands with the most loyalty being associated with grocery, food, clothing, footwear, phone, and electronics brands. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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WJR Business BeatBy StartupNation

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