The contest is intended to pick the most promising new brick and mortar business concept. The businesses competing in this competition are doing so to win a hundred thousand dollars from Comerica Bank to take their concept to reality and actually open a physical store in either Detroit, Hamtramck, or Highland Park. 10 small businesses are competing as semi-finalists and the public will vote on their favorite until May 23rd. Go to hatchdetroit.com to have your voice be a factor in this.