*Brought to you by bedigital*

We’re back with the second episode of TTLP’s AI Series 2.0, where Gareth and Kerensa are joined by an AI leader driving change at one of the world’s largest automotive manufacturers, Jair Ribeiro, Analytics and Insights Lead at Volvo.

Swedish automotive brand Volvo, approaching its 100-year anniversary, is one of the most iconic automotive brands globally and is at the forefront of AI and generative AI innovation. 

Growing up in Brazil, Jair moved to Europe, where he worked with major industry players like Hewlett-Packard, IBM, and now, Volvo. An expert in both traditional and generative AI models, with a deep understanding of the ethical dimensions of AI adoption, Jair is a recognized thought leader in AI innovation.

In this episode, we explore a wide range of topics, from ethical AI and the diverse applications of generative AI to how businesses can leverage data more effectively. This episode is a masterclass in the multiplicity of AI, as told by a true expert in the field.

Time stamps 

• What most excites Jair about AI adoption? (02:59) 
• From humanist to technologist (04:30) 
• Why creativity is crucial to success with AI (06:00) 
• Lessons learned from IBM (09:05) 
• The biggest mistakes businesses make with their data (13:34) 
• Democratising AI in education (20:52) 
• The difference between American and Swedish working cultures (27:54) 
• Volvo’s new ‘AI truck’ (33:00) 
• Ethical considerations of AI within trade (43:00) 
• How to be a good tech leader in the age of AI (53:53) 

https://www.bedigitaluk.com/