Uncle Ben was right. With great power, comes great responsibility; especially when it comes to using artificial intelligence (AI) tools to help with your marketing strategy. In part three of Marketing Then & Now’s series on AI, Andy Spaulding, Director of Operations and Finance at Bozell, identifies misconceptions about AI’s capabilities, discusses how these tools will evolve in the coming years, and even offers up advice for marketers who want to get started with ChatGPT. Listen now to find out how you can start using this new technology to enhance your marketing efforts.