Marketing Then & Now: A Talk-and-tell with Bozell

Host Jim Minge once again delves into the intricate world of influencer marketing, this time with plant-and-lifestyle macro influencer Samantha Hermann, whose Instagram account, @HousePlusPlant, boasts more than half a million followers. Samantha shares her journey from a plant-loving hobbyist during the pandemic to becoming a modern-day marketing powerhouse. She offers insights into consistent content creation, keeping audiences engaged, and leveraging platforms for brand expansion. You’ll hear how she monetizes her brand through Amazon and her own website to offer merchandise and personal consultations. Whether you're an aspiring influencer or a seasoned marketer, this episode offers a valuable look into how your company can leverage the power of influencer marketing to authentically connect with your audience.

In the third part of our ongoing Influencer Marketing series, we dive into the world of digital creators to explore how influencers are shaping industries like travel, lifestyle and more. Host Jim Minge interviews Allison Wetig, a rising influencer in the Midwest, who discusses her journey from the early days of MySpace to her current status as a multifaceted digital creator with a podcast and a business of her own. You’ll learn how influencers like Allison stay authentic while creating content, how she develops valuable brand partnerships, and what’s next in the field of influencer marketing. Whether you’re an aspiring influencer or a marketing professional, listen now to learn more about the power of influencers in today’s digital era. 

Join us for another deep dive into marketing strategy in part two of our series on influencer marketing. In this episode, host Jim Minge explores how the #1 ranked zoo in the nation – Omaha’s Henry Doorly Zoo & Aquarium – leverages social media personalities to expand its reach, captivate audiences and increase visitor numbers. You’ll hear from Mandy Rosenquist, the Zoo’s vice president of marketing, communications and events, and Jacey Kallsen, communications manager, to discuss how they’ve transformed influencer marketing into a vital piece of the Zoo’s advertising strategy. Discover how they choose influencers, learn about their content guidelines and explore the impact of influencers on the Zoo's success. Whether you're a lover of animals or simply fascinated by the world of influencer marketing, this episode will take you on a journey through the wild world of advertising at Omaha’s Henry Doorly Zoo & Aquarium.

Influencer marketing has exploded, evolving from celebrity product placements to a diverse network of subject matter experts with loyal followings. But what's the key to influencer partnerships that resonate with target audiences and result in authentic content? In part one of our four-part series, host Jim Minge and Bozell’s Chief Marketing Officer Jackie Miller discuss how influencer marketing has changed over the years, outline the differences between micro- and macro-influencers, and dive into how your brand can identify the right influencer to reach your audience. 

Precise, relevant marketing is the holy grail of advertising. Marketers use a treasure trove of information to accomplish this task, like demographics, audience behavior, preferences, and more. Today, companies like Siprocal, Inc. are on the forefront of intelligent audience engagement, utilizing AI to deliver outstanding results for their clients with responsive, data-informed, cross-device ad targeting. Join us as we chat with Siprocal’s Chief Operating Officer and Chief of Staff Tracy Malingo, on the ways this technology is helping marketers create advertising that resonates with audiences, the importance of ethics and data transparency, and why NASCAR is the perfect example of how brands can leverage past performance, real-time data and AI to drive winning results.

Uncle Ben was right. With great power, comes great responsibility; especially when it comes to using artificial intelligence (AI) tools to help with your marketing strategy. In part three of Marketing Then & Now’s series on AI, Andy Spaulding, Director of Operations and Finance at Bozell, identifies misconceptions about AI’s capabilities, discusses how these tools will evolve in the coming years, and even offers up advice for marketers who want to get started with ChatGPT. Listen now to find out how you can start using this new technology to enhance your marketing efforts. 

In part two of our series on artificial intelligence, Creative Director John Vogel talks about the ethics of creating content with AI. For example, should you tell a client when you’ve used AI to create something? Do you need to give ChatGPT a byline? And should creative directors worry about being replaced by AI? In our latest episode of Marketing Then & Now, John explores the murky ethics of AI-generated copy and imagery, discusses why we’re still in the “dial-up phase” of AI, and outlines how your business can utilize AI assistance (the right way) to create engaging marketing campaigns.

With technologies like predictive analysis, natural language processing, machine learning, and chatbots, the future promised to us by The Jetsons doesn’t seem all that farfetched anymore. But what are the limitations of using AI tools to supercharge your business’ marketing efforts? And what can they excel at? In part one of this new series, Bozell’s Chief Marketing Officer Jackie Miller highlights the shortcomings of this new tech, as well as how marketers can use it to create campaigns that meet your audience at the right time, the right place, and with the right messaging (without freaking them out).

“Holy stats, Batman!” That’s what you’ll be saying after you listen to this episode of Marketing Then & Now, featuring our social media and PR strategist, Hannah Rotchafer. Not only will Hannah share with you some insights on the current audiences of each social platform, but she’ll also shed light on the different types of marketing and messaging that are best served on each one. And it doesn’t stop there. She’ll also answer questions like how often and when you should post, how to make the posting process more efficient, and even how to proactively create a crisis plan. No marketer or business owner should miss this episode. 

Art direction can be a powerful thing when done well, proven true in this episode of Marketing Then and Now. Senior art director Heather McCain talks to us about her overarching creative philosophy, how the world of art direction has evolved over the years, and what her experience has been as a marketing expert on the board of the Refugee Empowerment Center – including her efforts in rebranding the nonprofit and then spearheaded a candle-selling campaign that brought in a regular monthly income for the nonprofit and offered a way for female refugees to make an income, gain on-the-job experience and learn English.