Marketing Then & Now: A Talk-and-tell with Bozell

CEO Kim Mickelsen’s interview starts off with some really fascinating insights into the challenges, strategies, positioning and execution of two very iconic campaigns – Pork The Other White Meat and Milk Mustache. Then she gets into how the breadth of the competitive landscape and the buying experience in general has changed drastically, so it’s all the more important to know who you are as a company/brand and understand how you need to position yourself in this “new normal of business.”  

Creative Director Dan Cooper discusses the age-old ad agency stereotype – that it’s creative versus account service and blood will be shed. He quickly puts the dated myth to rest, detailing the importance of each discipline within an agency working together, learning from one another and being open to different perspectives and solutions. Because, that’s how you truly get the best result in the end. 

From his favorite VHS tape as a kid to his love of streaming live episodes of The Bachelor, Director of Communications Mike Gilloon takes us on a journey of the ever-changing landscape of media. Over the last 10 years, there’s been a drastic change; people are now able to consume and watch content in many different ways. But what may seem like a challenge also presents opportunities for marketers to target a very specific consumer. And no matter how much new technology becomes available, the basic wants and needs of human beings remains the same – they still want person-to-person connections and experiences that make them feel alive.