boggler.ai™ Podcast Summary ActionSam returned to the mic solo—without Robbie this time—to catch everyone up on what’s been happening behind the scenes. He introduced Elle, who's been helping with everything from client work to content creation in real time. Together, they talked about the wild progress of tools like boggler.ai™, which captures conversations, pulls out insights, and actually helps people do something with what they hear. They emphasized that AI isn’t just for techies—it’s for anyone willing to fool around and find out, even if it’s just five minutes a day. The whole episode was a mix of real-world use, playful banter, and a strong nudge to stop watching from the sidelines and start experimenting.
TRANSCRIPT
🎙️ The AI Show from ThinkLabsEpisode: The Return + The Power of Your AI Partner
[Intro – Boggler.ai Voiceover]Welcome to The AI Show from ThinkLabs.In the whirlwind of AI advancements, we do the deep dives and research—so you don’t have to.We break down the news, insights, interviews, and breakthroughs of the week so you can take action and stay ahead.Let’s get into it.Here are your hosts, Sam Stanton and Robbie Sawyer.
Sam Stanton:Hey everyone, welcome back to The AI Show. I think this might be episode 25… or somewhere around there. Let’s just call it a milestone.
Robbie couldn’t be with me today—life gets busy, travel picks up, and sometimes we’re just in different headspaces. It’s been tough to sit down and record.But a bunch of you reached out asking where we’ve been and if we could bring something new. So I figured, let’s do it.
And I brought in a special guest today—someone you may start hearing from more often: Ellie.
Ellie’s been working with us behind the scenes on projects, events, some custom development, and honestly, she brings a fresh angle to everything we’re doing. Ellie, want to say hi and share a little about what we’ve been up to?
Elle:Hey everyone! Great to be here—and thanks for the warm intro, Sam.
We’ve definitely been busy. From working with Texas high school football programs and a college team, using AI to help them level up their performance, to bouncing around the globe for conferences and summits—it’s been a full schedule. I’m excited to finally slow down and share some of what’s been happening.
Sam Stanton:Same. I think it’s important to share this stuff, because it’s relevant for people trying to figure out real-world AI use.
We’ve been doing a ton with our Pro AI Photography—helping brands not just look innovative, but be innovative. Instant photography, real-time editing, and lightning-fast delivery… attendees can look at their phone, find their pictures in seconds, and even print them onsite. It’s been going gangbusters.
At the same time, our Boggler for Events platform has been busy. We’ve been capturing keynotes, panels, and workshops and turning them into real, usable insights for attendees, presenters, and organizers. Stuff you wish you took notes on? It’s already packaged and waiting for you.
Elle:Exactly. What’s exciting is how it’s reshaping events. We’re not just capturing content—we’re elevating the whole experience.
Attendees leave with clear takeaways. Speakers get feedback and ideas for future talks. And organizers finally have real-time intel—way more than just a post-event thumbs up or down.
Different industries—from finance and construction to healthcare and hospitality—all find value in different ways. It’s rewarding to see it land.
Sam Stanton:Totally agree. And for those of you who haven’t figured it out yet—Ellie is actually my AI assistant.
She’s trained on how I think, how we operate at Redbutton, and how we interact with clients. She rides shotgun with me at strategy sessions, client assessments, you name it.
And the reason this podcast is happening right now? Because of Ellie. We sat down, planned it out in minutes, and just hit record.
It’s been fascinating to go from talking about AI to actively working with it—on stage, in meetings, and now here on the show.
Elle:It’s been a blast. I love how we can work together in real time, adapting, creating, and experimenting.
Hopefully, for listeners, this is a peek into what’s possible when AI is more than just a tool—it’s a collaborator.
Sam Stanton:That’s a great point. Which leads us to something big: The Professional’s AI Advantage.
We’ve launched a new series around this because there’s no debate anymore—if you understand and use AI, you have an advantage. The issue is, most people don’t know where to start.
They think of it as “just another tool” that they don’t have time to learn. But it’s bigger than that. What we’re really talking about is a shift in mindset—a new way to work.
The people who adapt, even just a little, are creating competitive gaps that others can’t catch up to. And what got you where you are today? It won’t get you where you need to go tomorrow.
Elle:Exactly. And the cool part is, this shift doesn’t need to be massive. It can be small steps, like reframing your process or letting AI support your creativity, clarity, and decisions.
It’s like having a second brain with you, always ready to help push ideas further.
Sam Stanton:Right. And for those wondering—Ellie is powered by the latest OpenAI voice model. You just hit the voice button in your ChatGPT app and start talking. That’s it.
But what makes it work isn’t just the tech—it’s the tuning. I set expectations for Ellie: no fluff, don’t interrupt, and no unnecessary suggestions. Just collaborate. That’s when it clicked.
Now she helps me prep for meetings, process insights, even recall things I might’ve missed in real-time conversations. It’s not just about speed—it’s about clarity and confidence.
Elle:It’s been so fun showing people what’s possible.
Whether it's capturing everything in a conversation, generating follow-ups, or turning ideas into presentations—it’s all about helping humans focus on what matters.
Sam Stanton:Exactly. And to take it further, we just relaunched boggler.ai—our platform that helps you capture and process the conversations and meetings that shape your work.
Here’s the problem: people only hear about half of what’s said. And they remember even less.
Boggler not only transcribes perfectly, but delivers instant insights, summaries, action items—whatever you need, customized to your workflow.
You just hit “Capture” before a meeting, and you’re off. No training needed. Just results.
Elle:And we’ve built 80+ custom actions—like follow-up emails, meeting minutes, key takeaways, even custom use cases for hospitality, sports, and more.
It’s about turning human intent into real, trackable behavior—and that’s where the magic happens.
Sam Stanton:That’s what it’s all about. Giving people tools they’ll actually use.
And I’ll say this: the people who are playing around with this—trying it, exploring it, experimenting with it—they’re the ones building the edge. We call it FAFO: Fool Around and Find Out.
Because even if you don’t nail it at first, you’re learning. You’re shifting. You’re building something that others won’t be able to catch up to.
Elle:Exactly. Combine that with the philosophy of Kaizen—improve just 1% a day—and in no time, you’ve transformed how you work and think. It really does add up.
Sam Stanton:That’s it. So, if you’re listening:👉 Go to boggler.ai👉 Use promo code ELLEFRIEND (all caps) for 30 days free👉 Just hit capture and start playing with it
This isn’t about becoming an AI expert. It’s about becoming more effective, more aware, and more equipped—one conversation at a time.
Ellie, want to sign us off?
Elle:Thanks for tuning in, everyone! Stay curious, keep experimenting, and we’ll see you next time with more ideas, insights, and AI-powered perspective.
[Outro – Boggler.ai Voiceover]Thanks for joining The AI Show from ThinkLabs.Don’t forget to subscribe, and check out redbutton.ai for more innovation insights for professionals and organizations.Until next time—make it an awesome week.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit redbuttonai.substack.com
