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Frameworks are fine, but what does this actually look like in the wild?
In this episode, I share four real engagements: a public sector comms team, 30+ tourism SMEs, an EU institution in a regulated environment, and a national government AI-driven SEO programme. Different sectors, different stakes, one common thread - it always starts with training people, not buying tools.
Want to go deeper on AI?
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🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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AI Governance is often the piece of work that everyone dreads in case they get it wrong.
In this episode, I explain what AI governance actually means, why a 40-page document nobody reads is worse than useless, and how to build guidance light enough to live with but strict enough to protect what matters. Then I translate the EU AI Act into plain English - the four risk tiers and what they mean for everyday organisations.
Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Your AI strategy is only as strong as your team's confidence to use it.
In this episode, I walk through the five stages of AI adoption - from awareness through to strategic - and the specific risk lurking at each one. Confidence isn't something that just happens. It's a leadership outcome you build deliberately, the same way you'd build any other capability.
Key takeaways:
- The five stages: awareness, exposure, application, integration, strategic - each with its own trap, from panic-buying tools to complacency at the top.
- Move the team one stage at a time. Audit where each person sits, lift the bottom up first, champion the most curious.
- The danger zone is application without governance - that's where shadow AI use creeps in.
- Confidence is a leadership outcome. Make learning continuous and celebrate visible wins.
Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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This is not an AI strategy, asking what AI tool we should use in our organisation? Instead, start asking what AI can do and start asking where your organisation is losing time, energy, and value.
In this episode, I run the four-area scan - productivity, content, insight, service - and explain why the winning move is to pick where the pain is greatest, not where the tech is shiniest. I also break down the four mistakes nearly every organisation makes, from tools-first thinking to pilot purgatory.
Watch the full webinar replay here: https://webinarkit.com/replay/6a197f3a80561b683414ca48
Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
Send us Fan Mail
Most organisations are buying AI tools before they've decided what they're trying to fix.
In this episode, I walk through the three-part framework that underpins any AI strategy that holds up in practice: Know AI, Use AI, Govern AI.
Watch the full webinar replay here: https://webinarkit.com/replay/6a197f3a80561b683414ca48
Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
Send us Fan Mail
Can artificial intelligence make video production faster, smarter, and more creative without sacrificing authenticity?
In this long listen episode, I sit down with video producer and storyteller Thady Kavanagh to explore how AI is transforming video workflows while keeping people, trust, and storytelling at the centre. Thady shares how he uses AI tools to streamline time-consuming tasks such as transcription, subtitling, content organisation, and editing preparation, allowing him to focus more on the creative decisions that matter.
Connect with Thady:
linkedin.com/in/thadykavanagh
https://www.thadykavanagh.com/
Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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I failed maths in my Junior Cert, yet today I build with and teach artificial intelligence for a living.
In Episode 400 of AI SIX, I explain why AI is not about coding genius or having a technical brain, it’s about communication, creativity, and understanding patterns. I break down how tools like ChatGPT actually work, why AI won’t replace people who embrace it, and how professionals can become frontrunners in the AI Age by combining human expertise with AI skills.
Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
Send us Fan Mail
YouTube has launched Ask YouTube, a new AI-powered conversational search feature that changes how people discover videos on the platform.
In this episode, I explore what it does, why it matters for creators and marketers, and how AI is shifting search away from keywords and towards conversations.
Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
Send us Fan Mail
Anthropic founders Dario and Daniela Amodei sat down with Oprah Winfrey for one of the most revealing AI interviews of the year, and the conversation raised some serious questions about the future of artificial intelligence, ethics, safety, and power.
In this episode, I break down the biggest moments from the interview, including Anthropic’s decision to refuse Pentagon requests to remove Claude’s safety guardrails, why the company banned advertising from day one, and how the sibling founders are prioritising public benefit over pure profit.
Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
Send us Fan Mail
If your organisation is using AI to screen CVs, monitor staff performance, or allocate work, the EU has a message for you: your AI system may now be classified as high-risk.
In this episode, I break down the European Commission’s new guidance on high-risk AI systems under the EU AI Act, what it means for HR and recruitment teams, what’s already banned, and why organisations need to start preparing now, not in 2027.
Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
From the publisher's feed
Introducing the AI SIX Podcast: Learn AI on the Go
Artificial intelligence is changing marketing, offering new ways to connect, create, and deliver value. To help marketers adapt, I’m…
What Is the AI SIX Podcast?
The AI SIXPodcast is a six-minute daily podcast tailored for marketers looking to understand and use AI effectively. Hosted by me, Joanne Sweeney, a communications and marketing practitioner, author, and trainer with years of experience in digital transformation, this podcast provides clear, actionable insights to support your work.
Why Six Minutes?
Marketers often have busy schedules. The AI SIX Podcast offers focused content you can fit into your day, whether during your morning routine, commute, or a short break. Each episode delivers practical tips you can apply immediately, helping you stay informed without feeling overwhelmed.
What to Expect
Here’s what the podcast includes:
Who Is This Podcast For?
This podcast is ideal for marketing professionals who want to: