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What if the job most at risk from AI… is yours?
In this episode, I share my weekly AI Download from Good Morning Dublin, unpacking new research on AI’s impact on jobs in Ireland.
The findings are significant: up to 7% of roles could be displaced, with highly skilled, white-collar professions most exposed. I explore what sectors are most at risk, why AI adoption matters now, and how upskilling can future-proof your career.
If you’re wondering what AI means for your job, your industry, and Ireland’s economy, this is a conversation you need to hear.
Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Reese Witherspoon’s call for women to learn AI has gone viral, but it’s the data behind it that really matters.
In this episode, I break down the statistics driving the conversation, why women’s roles are more exposed to AI automation, and the growing gap in AI adoption.
I also explore the backlash, what it reveals about trust and tech, and why AI literacy is becoming essential for career security and opportunity.
Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
Send us Fan Mail
ChatGPT Images 2.0 is here, and it finally fixes AI’s biggest weakness.
In this episode, I break down what’s changed with OpenAI’s latest image model, why accurate text generation is a game-changer, and how you can now create social graphics, carousels, and campaign visuals in one prompt.
If you create content, this is a shift you need to understand.
Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
Send us Fan Mail
Microsoft is bringing Anthropic’s Claude into Copilot, and it changes how AI works in your everyday tools.
In this episode, I break down what multi-model AI means inside Microsoft 365, how Claude and GPT now work together, and why choosing the right model for the task is becoming a new digital skill. From smarter research to AI agents like Copilot Cowork, this is a shift every organisation needs to understand.
Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
Send us Fan Mail
Meta is training AI agents using employee work data, and it’s raising serious questions about the future of work.
In this episode, I unpack Meta’s Model Capability Initiative, how it tracks clicks, keystrokes, and workflows to train AI, and why this marks a shift from AI as a tool to AI as a replacement.
I also explore the implications for trust, employee privacy, and what it means if your daily work is being used to train systems designed to do your job.
Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
Send us Fan Mail
Ireland has just launched a national AI skills platform, and the ambition is huge.
In this episode, I break down AIReady.ie, a free government initiative aiming to upskill one million people in AI.
I explore what’s included, who it’s for, and why closing the AI skills gap is now critical for individuals, businesses, and the wider economy.
Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
Send us Fan Mail
AI SIX dives into ChatGPT Images 2.0 and explains why this upgrade is a turning point for anyone creating social graphics, posters, and campaign visuals with AI. In under seven minutes, Joanne breaks down how the new gpt-image-2 model delivers sharper text, better layouts, and usable on-brand visuals straight from a prompt—plus what this means for public sector comms teams, solo marketers, and designers who need to work faster without sacrificing accuracy or governance.Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
Send us Fan Mail
Can AI help you hire the right people and avoid costly mistakes?
In this long listen episode, I speak with Travis Coffey, co-founder of Quotient AI, about how predictive AI is transforming hiring. We explore how organisations can identify top performers, reduce bad hires, and use behavioural data to build stronger, more effective teams.
Plus, why keeping the human in the loop still matters when AI enters high-stakes decisions like recruitment.
Connect with Travis on LinkedIn: https://www.linkedin.com/in/traviscoffey/
Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
Send us Fan Mail
Agentic AI skills are now in demand and the hiring data proves it.
In this episode, I break down the 2026 Stanford AI Index and what it reveals about the shift from AI experimentation to real-world deployment.
If your organisation is still testing, you may already be behind.
Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
Send us Fan Mail
What if you could clone your expertise and scale yourself?
In this episode, I share why I’m building an AI version of myself, what Meta is doing with Mark Zuckerberg, and what this means for the future of work, leadership, and personal IP.
Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
From the publisher's feed
Introducing the AI SIX Podcast: Learn AI on the Go
Artificial intelligence is changing marketing, offering new ways to connect, create, and deliver value. To help marketers adapt, I’m…
What Is the AI SIX Podcast?
The AI SIXPodcast is a six-minute daily podcast tailored for marketers looking to understand and use AI effectively. Hosted by me, Joanne Sweeney, a communications and marketing practitioner, author, and trainer with years of experience in digital transformation, this podcast provides clear, actionable insights to support your work.
Why Six Minutes?
Marketers often have busy schedules. The AI SIX Podcast offers focused content you can fit into your day, whether during your morning routine, commute, or a short break. Each episode delivers practical tips you can apply immediately, helping you stay informed without feeling overwhelmed.
What to Expect
Here’s what the podcast includes:
Who Is This Podcast For?
This podcast is ideal for marketing professionals who want to: