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What happens when your next marketing or comms interview isn’t about campaigns or channels, but about your AI competence and confidence? Are you ready to answer?

In today’s long-listen episode, I'm sharing a recent interview from my weekly Digital Download slot on Good Morning Dublin with Michael O’Kane on Dublin City FM. The question we tackled: Marketers, is your CV futureproof?

My new book, AI Playbook, is a great place for you to start. I wrote it to help you progress your communications or marketing career. It’s now available to pre-order. https://aimarketingplaybook.ie/ 

Want to go deeper on AI? 

📖 Buy AI Playbook

📩 Get my weekly LinkedIn newsletter, Human in the Loop. 

🎓 Level up with the CPD Accredited AI Playbook Diploma

 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector. 

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New rules now apply to general-purpose AI models, the very foundation of tools like ChatGPT and Gemini. Whether you’re training, deploying, or just integrating these models, your legal obligations have just changed. The new rules came into place as of August 2nd, 2025.

What’s Changed?
The  EU rules focus on three areas: transparency, copyright, and safety.

1. Transparency
   
   
   • Providers must disclose information about how the model was trained and designed.
     
     
   • That includes publishing a public summary of training data sources using a standard EU template.
     
     
     
2. Copyright Compliance
   
   
   • Any copyrighted content used in training must be properly documented.
     
     
   • This opens the door for rights-holders to make claims or demand compensation.
     
     
3. Technical Documentation
   
   
   • Detailed records about model training, function, and limitations are now mandatory.
     
     
4. Systemic-Risk Models
   
   
   • If your model exceeds 10²⁵ FLOP, that’s the EU’s risk threshold, you must notify the Commission and comply with additional safety and security rules.

Want to go deeper on AI? 

📖 Buy AI Playbook

📩 Get my weekly LinkedIn newsletter, Human in the Loop. 

🎓 Level up with the CPD Accredited AI Playbook Diploma

 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector. 

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Mark Zuckerberg released a video and letter on July 30, 2025, sharing Meta’s vision for “personal superintelligence” - a significant shift from the traditional centralised AI approach that most tech companies are pursuing.

Superintelligence refers to an artificial intelligence that surpasses human intelligence across every domain, not just maths or memory, but also creativity, decision-making, and social reasoning. It's the point at which machines are not just tools, but agents capable of independent thought, continuous self-improvement, and solving problems far beyond current human capability.

Vision and Context

• AI is beginning to improve itself, slowly but clearly.
  
  
• Superintelligence is now within reach and could transform how we work, live, and create.
  
  
• This moment is both a major shift and a continuation of historical trends in human progress.

Want to go deeper on AI? 

📖 Buy AI Playbook

📩 Get my weekly LinkedIn newsletter, Human in the Loop. 

🎓 Level up with the CPD Accredited AI Playbook Diploma

 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector. 

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Adobe has integrated several AI-powered audio effects in its latest versions of Premiere Pro and Audition. These AI elements are designed to automate and dramatically improve audio enhancement, cleanup, and mixing tasks. 

Adobe has added several AI-powered features to make audio editing faster and easier, even if you're not an expert. These tools are found in the Essential Sound panel and can dramatically improve how your audio sounds with just a few clicks. I also love Adobe Podcast! 

And we used some of them in this podcast episode! 

NOTE: I am also an Adobe Ambassador.

Want to go deeper on AI? 

📖 Buy AI Playbook

📩 Get my weekly LinkedIn newsletter, Human in the Loop. 

🎓 Level up with the CPD Accredited AI Playbook Diploma

 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector. 

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I have massive news - my new book AI Playbook is officially ready for pre-order!

After months of writing and pouring everything I know about AI marketing into these pages, it's finally happening. Release date: Friday, September 12th. But you can pre-order now which includes a 2-hour AI masterclass with me.

About two years ago, a brilliant marketing director said to me: "Joanne, I feel like I'm going to wake up one day and my entire job will be irrelevant." That conversation prompted me into action. The speed of AI change is terrifying, but here's the truth - AI isn't here to replace us. It's here to amplify us, if we know how to work with it properly.

In today's episode, I talk about why this book was an important investment for me, and, for you.

PRE-ORDER YOUR COPY OF AI PLAYBOOK

Want to go deeper on AI? 

📖 Buy AI Playbook

📩 Get my weekly LinkedIn newsletter, Human in the Loop. 

🎓 Level up with the CPD Accredited AI Playbook Diploma

 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector. 

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OpenAI has recently launched Study Mode, a new feature in ChatGPT designed to transform the AI chatbot from an answer-providing tool into an interactive educational tutor. This feature was officially rolled out on July 29, 2025, and represents OpenAI’s response to growing concerns about AI’s impact on education and students’ critical thinking skills.

How Study Mode Works

Study Mode operates on the principle of Socratic questioning, encouraging students to engage actively with the material rather than simply receiving direct answers. When enabled, the feature:

•Asks probing questions to assess the student’s current skill level and understanding

•Provides scaffolded responses that help students make connections with topics they already know

•Offers interactive prompts that guide users through problems step-by-step

•Sometimes refuses to provide direct answers unless students demonstrate engagement with the material

In this episode, I share a segment from my weekly slot  -' The Digital Download' - on Dublin City FM. I spoke to Caoimhe on Good Morning Dublin - she asked great questions! 

Want to go deeper on AI? 

📖 Buy AI Playbook

📩 Get my weekly LinkedIn newsletter, Human in the Loop. 

🎓 Level up with the CPD Accredited AI Playbook Diploma

 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector. 

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Peterborough City Council has created an AI chatbot called "Hey Geraldine", trained on the 35 years’ expertise of veteran therapy practitioner Geraldine Jinks. The aim is to allow social care colleagues to ask care-related questions instantly and at any time.

Hello and welcome back to AI SIX, the podcast that helps you embrace and implement AI in just six minutes a day.

Peterborough City Council in the UK has transformed the decades-long expertise of an experienced social care worker, Geraldine Jinks, into an AI chatbot designed to support fellow employees. After 35 years on the job, Jinks became a go-to source for colleagues seeking advice on everyday challenges in adult social care, resulting in significant demands on her time.

To address this, the council developed an AI chatbot called "Hey Geraldine." This digital assistant was specifically trained using Jinks’s own responses, ensuring that the advice retained her friendly and practical communication style. 

Jinks actively participated in the chatbot's development, writing all the responses herself. As a result, the AI can answer common care-related questions, such as supporting patients with memory issues or planning hospital discharges, instantly and consistently.

Want to go deeper on AI? 

📖 Buy AI Playbook

📩 Get my weekly LinkedIn newsletter, Human in the Loop. 

🎓 Level up with the CPD Accredited AI Playbook Diploma

 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector. 

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A new Interactive Advertising Bureau study reveals how marketers are using AI.

The State of Data 2025 from IAB and OneTrust takes a close look at how AI is (and isn’t) being used across media campaigns today.

Based on responses from 500+ brand, agency, and publisher leaders, the report finds that while AI can now support full-funnel media execution, 70% of marketers haven’t yet scaled it across planning, activation, and analysis.

Key Findings

• AI adoption is still in the early stages for many organizations but is accelerating rapidly, more than half of marketers use AI tools, and agencies/publishers lead adoption, while brands often lag due to resources and costs.
• Most teams use general-purpose AI tools (like ChatGPT, Gemini) or platform-embedded AI for content creation, automation, and data-driven optimisations.
• The leading use cases are audience segmentation, predictive bidding, workflow automation, reporting, and content creation.
• AI delivers strong gains in efficiency, time, and cost savings, with over 70% of marketers saying it meets or exceeds these expectations.
• Major challenges to wider AI adoption are data quality, security concerns, a lack of expertise, tool fragmentation, and regulatory risks.
• Trust and governance lag: fewer than half have clear AI strategies or governance structures - privacy, accuracy, and transparency standards are most in demand.
• Overall, AI marketing industry value is surging: it is expected to grow from $47 billion in 2025 to over $107 billion by 2028.

Want to go deeper on AI? 

📖 Buy AI Playbook

📩 Get my weekly LinkedIn newsletter, Human in the Loop. 

🎓 Level up with the CPD Accredited AI Playbook Diploma

 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector. 

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Not all AI models think the same way. In fact, none of them really “think” at all. But they do simulate different styles of reasoning, deduction, induction, abduction, and that affects how they respond, what they’re good at, and when they fall apart.

So if you’ve ever wondered: 'Which model should I be using for this task?',  this episode is for you.

In this episode, we’re going straight into the science of reasoning. Not human reasoning. AI reasoning. Because if you’re using AI tools, whether it’s ChatGPT, Claude, Gemini, or something else, and you’re not getting the results you want, it might not be the prompt. It might be the model.

WHAT IS AI REASONING?

Before we get into the models, let’s define the terms.
 There are three main types of reasoning in logic and decision-making:

• Deductive reasoning: start with a general rule, apply it to a specific case. 
• Inductive reasoning: look at a bunch of examples, spot a pattern, make a generalisation. 
• Abductive reasoning: this one’s about best guesses. You’ve got incomplete info, so you make the most likely inference. 

Want to go deeper on AI? 

📖 Buy AI Playbook

📩 Get my weekly LinkedIn newsletter, Human in the Loop. 

🎓 Level up with the CPD Accredited AI Playbook Diploma

 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector. 

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I’ve switched into testing mode. I’ve built a Custom ChatGPT to analyse my podcast, not just for downloads, but for insight, influence, and impact. In this episode, I’m sharing how I did it, and how useful these AI tools are for business and everyday life. 

ChatGPT has a brilliant feature called “Custom GPTs”. It lets you build a version of ChatGPT that acts like a virtual assistant with a specific role. You give it instructions, upload files, and define how it should behave.

I used GPT-4, went into the Explore GPTs tab, and clicked Create a GPT. From there, it’s a simple setup process. You answer a few questions in natural language, like what the GPT’s purpose is, what it should do, how it should respond, and what tone it should use.

Want to go deeper on AI? 

📖 Buy AI Playbook

📩 Get my weekly LinkedIn newsletter, Human in the Loop. 

🎓 Level up with the CPD Accredited AI Playbook Diploma

 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.