AI SIX Podcast

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Search is changing—and your brand needs to catch up.

Consumers are no longer relying solely on Google. A new Harvard Business Review study reveals a dramatic shift: people are now turning to generative AI platforms like ChatGPT and Gemini for recommendations, planning, and purchases.

In this episode, I unpack why SEO is no longer enough, and what brands must do to stay relevant in the AI era.

You’ll learn:

• Why over half of consumers now prefer AI tools over traditional search
• The rise of Share of Model (SOM)—a new visibility metric for brands in AI results
• What the “Cyborgs,” “AI Pioneers,” and “High-Street Heroes” of the LLM era look like
• How to teach AI models what your brand does, why it matters, and when to recommend it

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The hidden cost of every prompt you type.

AI tools like ChatGPT are reshaping the way we work—but at what environmental cost? In this six-minute episode, we unpack the surprising truth about AI's growing energy and water consumption. From powering massive data centres to cooling them with litres of water, every AI interaction leaves a footprint.

I break down the global impact of using AI at scale, compares it to real-world equivalents, and explores what tech giants like OpenAI, Meta, and Google are doing to address the issue.

You’ll also hear a personal experiment: what does a week's worth of ChatGPT use look like for an individual, and how can we all make more sustainable choices when using AI?

Want to go deeper on AI? 

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 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector. 

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Lately, I’ve been thinking about what happens when everyone has access to the same AI tools. If the playing field is level, how do you stand out? And more importantly, how do you stay human? Today on the AI SIX podcast, I’m joined by Liora Kern and Sean Hayes, co-founders of The Think Room, a new Brussel-based creative consultancy designed to help organisations reclaim their identity before outsourcing their voice to AI.

What if the real competitive edge isn’t speed or automation, but meaning?

We discuss why taking a step back and asking better questions about who we are might be the most powerful first moves we can make in the AI age.

Want to go deeper on AI? 

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 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector. 

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I updated my LinkedIn headline at the weekend and it got me thinking about how we describe our role in the Age of AI. I also had this debate with my editor when settling on the name of my upcoming book on marketing in the era of AI.

Hello and welcome to the AI SIX podcast, I’m Joanne Sweeney and in just six minutes a day I keep you updated on what’s happening in the world of AI. I also teach you tips and tricks you can implement right away in your day job. If you’re a leader, you will benefit by understanding your role.

What if your title no longer tells the real story of what you do? Let’s explore whether the CMO label still fits—or if it’s holding us back from leading in the AI era.

Want to go deeper on AI? 

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 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector. 

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Sam Altman took to the TED stage recently with one clear message: AI isn’t slowing down, it’s speeding up. Today, I’m breaking down his vision for where this is all heading, from digital assistants that act on our behalf to the rise of superintelligence. This is the timeline of AI adoption, what’s happening now, what’s coming next.

Hello, and welcome back to the AI Six podcast, a daily podcast that teaches you AI in just six minutes, but also keeps you up-to-date on the big news of the week. I do the hard work, so you don’t have to. 

Let’s find out the key milestones from his TED2025 talk, what’s already here, what’s coming next, and how to prepare for an AI-integrated society.

Want to go deeper on AI? 

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 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector. 

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Meta just dropped nearly $15 billion on a company you’ve probably never heard of, Scale AI and brought its 28‑year‑old CEO on board. Is this Meta’s golden ticket to leading the AI race, or a risky gamble?

Hello and welcome back to AI SIX, the podcast for curious AI minds. In six minutes a day, six days a week, I break down what’s happening in AI, without the hype or the hard sell.

Tune in to find out what Scale AI actually does, why Meta wants it, and how this deal could shift the balance of power in the AI race—faster training, smarter models, and a lot more at stake.

Want to go deeper on AI? 

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 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector. 

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German AI startup DeepL just made a huge leap forward. Thanks to Nvidia’s powerful new DGX SuperPOD supercomputer, what used to take 194 days, translating the entire internet, now takes just 18. It’s not just faster translation. It’s a whole new level of global understanding, almost in real time.

Hello and welcome back to AI SIX the podcast that teaches you AI in just six minutes a day and keeps you up-to-date in the fastest moving tech revolution in history. I’m Joanne Sweeney. 

In this episode, I’m diving into how DeepL’s new setup in Sweden is redefining language AI, what it means for global business, and why it positions them as a real contender to Big Tech.

Want to go deeper on AI? 

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 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector. 

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ChatGPT’s newest feature lets you talk to it using your voice, making conversations feel much more natural and interactive.

Hello and welcome back to the AI SIX podcast, where I keep you up-to-date about the world of AI in just six minutes a day. From the tech to applying the tools in your marketing and comms role, or how you need to adapt if you’re the boss, I’ve got you covered.

Talking to ChatGPT might sound like a gimmick, but what if I told you it’s the opposite? Voice mode makes it faster, smarter, and more human—perfect for busy workdays or hands-free help.

In this episode, I’m sharing how I’ve been using the new voice feature with GPT-4o, what it unlocks in real workflows, and why it’s a big step toward truly conversational AI.

Want to go deeper on AI? 

📖 Buy AI Playbook

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 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector. 

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AI Agents are making waves in the world of small businesses, offering a groundbreaking way to scale operations and boost efficiency. This innovative form of artificial intelligence acts as an additional workforce, promising to grow your output without expanding your payroll. It's quickly becoming a key topic shaping future industry developments for SMEs worldwide.

In this episode, I'm joined by AI Consultant Mike Broad, who breaks down everything you need to know about AI agents and their transformative power.

 Tune in to understand why acting now could give your business the ultimate competitive advantage in the age of AI. 

Want to go deeper on AI? 

📖 Buy AI Playbook

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🎓 Level up with the CPD Accredited AI Playbook Diploma

 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector. 

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Can you trademark your AI self? Katie Price just did—and she’s not alone in reshaping fame for the digital age.

In this episode, I break down how the British reality star transformed her iconic alter ego, Jordan, into a 3D-rendered, voice-trained AI twin—complete with a licensing deal. It’s a bold move that merges nostalgia, personal branding, and cutting-edge tech.

In just six minutes, we’ll cover:

• What it means to trademark a digital twin
• How AI clones raise questions of consent, ownership, and identity
• Why “Jordan” is making a comeback—and what that says about retro culture
• The emotional and legal implications of AI-powered parasocial relationships
• Practical steps for protecting your own digital likeness

Want to go deeper on AI? 

📖 Buy AI Playbook

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🎓 Level up with the CPD Accredited AI Playbook Diploma

 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.