AI SIX Podcast

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You’ve probably heard the phrase: do more with less. But what happens when you really do it, using AI agents? A TikTok I watched this week stopped me in my tracks. It listed companies pulling in millions in recurring revenue with teams smaller than most local cafes. How? Agentic AI. Let’s talk about it.

In this episode of AI Six, I’m unpacking how small teams are using agentic AI to scale faster, work smarter, and operate with precision and speed. These businesses aren’t bloated—they’re lean, agile, and empowered by AI systems that act, think, and adapt.

This shift isn’t about replacing people—it’s about amplifying their output. The smartest teams aren’t waiting for perfect tools or big budgets. They’re experimenting, layering AI into everyday tasks, and moving fast.

Agentic AI isn’t the future—it’s already here.
Will you lean in, or be left behind?

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What’s the real risk of doing nothing about AI? It’s not just missed innovation, it’s lost talent, rising costs, and a reputation for being behind the curve. In this episode, I’m unpacking what happens when teams don’t learn AI, and why the biggest cost isn’t money, it’s momentum.

Nearly half of AI adopters report major-to-extreme skills gaps—and the cost of doing nothing? Massive.

In today’s episode, I’m unpacking what happens when teams don’t learn AI. Spoiler: it’s not just about money, it’s about losing talent, efficiency, and momentum.

From missed automation to talent drain, we’ll cover why inaction is the real risk—and how to start bridging the gap today.

Will your team adapt, or fall behind?

Want to go deeper on AI? 

📖 Buy AI Playbook

📩 Get my weekly LinkedIn newsletter, Human in the Loop. 

🎓 Level up with the CPD Accredited AI Playbook Diploma

 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector. 

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First there was ChatGPT – smart, fast, and reactive. But now there’s something new: AI that doesn’t just wait for your prompt, it takes initiative. It acts, adapts, and gets things done while you sleep. It’s called Agentic AI and it’s changing everything. In this episode, I’ll break it down simply and explain why marketers should care.

In this episode, I unpack what Agentic AI really means—AI that doesn’t just respond, but plans and executes tasks on its own. It’s already helping marketers automate content, streamline campaigns, and unlock new levels of productivity.

This shift is already happening. The question is: are you ready to work with AI that works with you?

Want to go deeper on AI? 

📖 Buy AI Playbook

📩 Get my weekly LinkedIn newsletter, Human in the Loop. 

🎓 Level up with the CPD Accredited AI Playbook Diploma

 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector. 

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You know you should be using AI in your marketing, but you’re not. Why? Because like so many marketers who answered my recent survey, you feel blocked. Maybe it’s time, maybe it’s fear, maybe your organisation is anti-AI. Today I’ll help you go from stuck to empowered in six minutes!

This episode was inspired by a survey I sent to my AI-curious community, where I asked one simple question: What’s stopping you from embracing AI in your marketing? The answers were honest, vulnerable, and incredibly familiar. 

So, here are the questions and answers summarised for this six-minute episode! 

Want to go deeper on AI? 

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🎓 Level up with the CPD Accredited AI Playbook Diploma

 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector. 

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In this long-listen episode, I take a different approach by exploring Google’s Prompt Engineering Guide—an essential resource gaining traction among marketers and tech professionals. 

Using Notebook LM, Google's own AI-powered research tool, I have a reflective conversation with the AI to unpack key insights, practical tips, and why prompt engineering is quickly becoming a must-have skill for marketers.

Whether you're new to AI or looking to refine how you work with tools like ChatGPT and Gemini, this episode offers valuable, actionable takeaways. 

Tune in to sharpen your AI literacy and stay ahead in the future of marketing. 

Want to go deeper on AI? 

📖 Buy AI Playbook

📩 Get my weekly LinkedIn newsletter, Human in the Loop. 

🎓 Level up with the CPD Accredited AI Playbook Diploma

 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector. 

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As you’ve just heard Amazon has officially entered the AI race, and their new model is called Nova.

It’s built for scale, commerce, and real-world tasks.

In this episode, I’ll break down:
- What Nova AI is and why Amazon built it
- How it compares to other major AI models
- Where you’re likely to see Nova show up first
- What this move means for the future of AI

Want to go deeper on AI? 

📖 Buy AI Playbook

📩 Get my weekly LinkedIn newsletter, Human in the Loop. 

🎓 Level up with the CPD Accredited AI Playbook Diploma

 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector. 

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If you’ve ever used AI tools for marketing and felt disappointed by the results, chances are, it wasn’t the AI’s fault. It was the prompt.

Today, I’m digging into Google’s new Prompt Engineering Guide and I explaining how it can help us marketers and it’s also a timely reminder of why prompt engineering is the skill we need to master.

I’ll break down:

- Why prompt engineering is now essential for marketers
- How Google’s guide can improve your marketing outputs
- The key frameworks and examples you can apply straight away
- Why mastering prompts gives you a competitive edge in the AI age

Want to go deeper on AI? 

📖 Buy AI Playbook

📩 Get my weekly LinkedIn newsletter, Human in the Loop. 

🎓 Level up with the CPD Accredited AI Playbook Diploma

 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector. 

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By 2030 the European Union wants every citizen to have access to their medical records online, all public services to be digital, and 80% of adults to possess basic digital skills.

In today’s show I’m unpacking Europe's Digital Decade.

I'll break down:
✅ What the Digital Decade is
✅ The four key targets for 2030
✅ Why this matters to marketers
✅ How you can align your strategy with Europe's digital future

Want to go deeper on AI? 

📖 Buy AI Playbook

📩 Get my weekly LinkedIn newsletter, Human in the Loop. 

🎓 Level up with the CPD Accredited AI Playbook Diploma

 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector. 

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Have you ever stopped to think about what happens to your digital life after you die?

Your emails, photos, your private messages, your social media profiles, all sitting there, frozen in time. 

In today’s episode, I’ll break down:

✅ How to set up your digital legacy
✅ What different platforms like Apple, LinkedIn, Instagram, TikTok, Facebook and Google allow
✅ How AI is starting to reshape how we manage our online afterlife
✅ Practical steps you can take now to protect your digital legacy

Want to go deeper on AI? 

📖 Buy AI Playbook

📩 Get my weekly LinkedIn newsletter, Human in the Loop. 

🎓 Level up with the CPD Accredited AI Playbook Diploma

 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector. 

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The next five years will define the next 50 years of marketing. The marketers who adapt now will lead. Those who wait will struggle to catch up.
Today, I’m sharing a personal announcement about how I’m contributing to this shift.

Whether it’s a new AI tool, a new AI regulation or how to create more time at working by leveraging AI, this podcast has you covered.  Marketers on a mission to embrace and thrive in the AI age, I’ve got your back. 

In today’s episode, I’m bringing you behind the scenes of my next big project. So not only have I committed to showing up on this almost daily podcast, I take Sundays off, I’m currently knee-deep writing my fourth book, on AI for marketers. 

Coming up in this episode: 
✅ Why I’m writing this book
✅ Why now is the critical moment for marketers
✅ What you can expect from the book
✅ How it will help you navigate the AI era with confidence

Want to go deeper on AI? 

📖 Buy AI Playbook

📩 Get my weekly LinkedIn newsletter, Human in the Loop. 

🎓 Level up with the CPD Accredited AI Playbook Diploma

 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.