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AI: SMB & D2C Adoption, Communication, and Trust | Ecomm Insights by SusTern Ep.11
AI is already reshaping how small and mid-sized D2C brands operate, communicate, and grow.
In this episode of Ecomm Insights by SusTern, we explore how AI is being strategically adopted by small teams and solopreneurs across e-commerce, from personalized product recommendations and content generation to smarter fulfillment and predictive analytics.
Learn how:
- 83% of SMB retailers are already using AI tools
- Hyper-personalization drives 11x higher purchase rates
- Solopreneurs use ChatGPT and Pebblely to save hours weekly
- Small brands like River Island and iHeartRaves leverage AI to scale
- Transparency and trust are becoming the new currency in AI‑powered communication
AI is actively solving real-world challenges in D2C and SMB businesses. But as adoption grows, so do questions about trust, data security, and the role of human touch.
View all episodes
By Ahmed MazharAI is already reshaping how small and mid-sized D2C brands operate, communicate, and grow.
In this episode of Ecomm Insights by SusTern, we explore how AI is being strategically adopted by small teams and solopreneurs across e-commerce, from personalized product recommendations and content generation to smarter fulfillment and predictive analytics.
Learn how:
- 83% of SMB retailers are already using AI tools
- Hyper-personalization drives 11x higher purchase rates
- Solopreneurs use ChatGPT and Pebblely to save hours weekly
- Small brands like River Island and iHeartRaves leverage AI to scale
- Transparency and trust are becoming the new currency in AI‑powered communication
AI is actively solving real-world challenges in D2C and SMB businesses. But as adoption grows, so do questions about trust, data security, and the role of human touch.