🔥 Meet your Shopify groove.

noryX is your automation wizard:
🎶 SEO that sings
🎶 GA4 + GSC insights on beat
🎶 Inventory forecasts like crystal ball magic

Free for 25 SKUs. No tricks.
Just growth, simplified.

👉 Try noryX today on the Shopify App store.

Running a Shopify store? Data isn’t just numbers; it’s your growth engine. 

In this episode, we break down Google Analytics 4 (GA4) and Google Search Console (GSC), the two must-have tools for tracking both what happens before the click and what happens after. 

Learn how to set them up, the differences that matter, and why connecting them gives you a complete view of your customer journey. 

 What if today’s biggest world problems could become your next business opportunity? 🌍✨

In this episode of Ecomm Insights by SusTern, we explore how entrepreneurs are transforming global challenges, like sustainability, inequality, and climate change, into innovative small businesses.

From Patagonia’s purpose-driven model to bold startups like Liquid Death and NEMI Teas, discover strategies to build a business that thrives on impact and profit.

Back-to-school shopping in 2025 has changed are you ready? 

In this episode of Ecomm Insights by SusTern, we break down early July buying trends, the in-store comeback (led by Gen Z parents!), rising product categories like tech and self-care, and the omnichannel strategies brands need to win the season. 

Learn how to start earlier, sell smarter, and connect deeper with today’s hybrid shopper.

Some D2C brands start small and scale into powerhouses like Warby Parker or Hims. Others burn through cash, hype, and hope, only to disappear quietly.

In this episode of Ecomm Insights by SusTern, we unpack the real reasons why direct-to-consumer brands either thrive or die. With help from Investopedia, IMARC, eMarketer, and Statsig, we explore:

✅ The 4 biggest reasons small businesses fail
✅ Why customer acquisition is eating D2C brands alive
✅ What today’s top-performing brands actually do differently
✅ The hard truths behind Glossier, Allbirds & the “pure D2C” myth
✅ Why going omnichannel might be the real future of D2C

Whether you’re launching a Shopify brand, scaling a product line, or rethinking your growth model, this episode gives you the data and insights you need to survive the D2C evolution.

AI is already reshaping how small and mid-sized D2C brands operate, communicate, and grow.

In this episode of Ecomm Insights by SusTern, we explore how AI is being strategically adopted by small teams and solopreneurs across e-commerce, from personalized product recommendations and content generation to smarter fulfillment and predictive analytics.

Learn how:

• 83% of SMB retailers are already using AI tools
• Hyper-personalization drives 11x higher purchase rates
• Solopreneurs use ChatGPT and Pebblely to save hours weekly
• Small brands like River Island and iHeartRaves leverage AI to scale
• Transparency and trust are becoming the new currency in AI‑powered communication

AI is actively solving real-world challenges in D2C and SMB businesses. But as adoption grows, so do questions about trust, data security, and the role of human touch.

What do Shopify, AI agents, and a humble text file have in common?

In this episode, we dive deep into the surprising influence of robots.txt, a simple but powerful website file, and its growing role in the future of e-commerce and AI.

📌 You'll learn:

• What robots.txt really does (and doesn't do)
• How Shopify lets merchants customize it (and why that matters)
• The implications of Shopify’s quiet move to set AI agent boundaries
• Why a single comment in that file is shaping conversations about automation, trust, and the future of online retail

We explore official Shopify docs, insights from Modern Retail, Digiday, and Power Commerce, and discuss how Shopify is drawing a line between ethical AI integration and unauthorized automation.

💡 Whether you're a Shopify merchant, SEO strategist, or just AI-curious, this episode connects the dots between backend code and big-picture commerce.

📍 Tune in now and discover how technical rules are redefining digital trust in an AI-powered world.

E-commerce personalization is no longer a nice-to-have. It's a make-or-break factor for modern brands. In this episode of Ecomm Insights by SusTern, we explore why customer expectations have skyrocketed, the payoff for brands that get it right (think 400% ROI), and the steep penalties for getting it wrong.

We break down:

• Why 81% of shoppers now expect personalization
• How brands like Kin are seeing 20% jumps in revenue per user
• The rise of AI-driven personalization—and the privacy concerns behind it
• Real-world roadblocks (data, tech, trust) and how D2C founders are overcoming them

📊 Sources include insights from McKinsey, Forbes, Contentful, Shopify, Mastercard, Netcore, and more.

Personalization isn’t just the future, it’s the now.
 Tune in and learn how to do it better.

Live shopping isn’t a trend. It’s a retail revolution. 

In this episode of Ecomm Insights by SusTern, we explore how live commerce is transforming the way consumers browse and buy online.

From TikTok Shop’s record-breaking $100M Black Friday to influencers turning likes into conversions, we break down what’s fueling the explosive rise of shoppable video and why 21.7% of U.S. digital buyers are expected to purchase through livestreams in 2025.

We cover:

• What makes live shopping so engaging and effective
• Conversion rates up to 10–30% vs. traditional e-commerce
• How brands are slashing acquisition costs by 40%
• Real-world examples from TikTok, Instagram Live, and Amazon
• The future of interactive retail: AR try-ons, AI hosts & more

Featuring insights from Appscrip, eMarketer, Statista, Forrester, and TikTok, this 6-minute episode unpacks the numbers, psychology, and tech shaping tomorrow’s commerce.

Ever wondered why that “perfect bundle” deal just feels right?

In this episode, we unpack the strategy and psychology behind product bundling and intelligent offers and why they’re so powerful in D2C and e-commerce. From boosting your Average Order Value (AOV) to strategically clearing slow inventory, bundles can do far more than you think.

We break down:

• The difference between bundling and bulk discounting
• Why discounts aren’t always necessary to boost perceived value
• How data and AI are personalizing bundles at scale
• The most common mistakes brands make with bundling
• How to promote your bundles effectively across the site and social

Additionally, learn how noryX helps automate bundling decisions based on inventory trends, product velocity, and market signals, providing D2C store owners with a smarter way to sell more without guesswork.