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Why Some D2C Brands Soar And Others Disappear! | Ecomm Insights by SusTern Ep.12
Some D2C brands start small and scale into powerhouses like Warby Parker or Hims. Others burn through cash, hype, and hope, only to disappear quietly.
In this episode of Ecomm Insights by SusTern, we unpack the real reasons why direct-to-consumer brands either thrive or die. With help from Investopedia, IMARC, eMarketer, and Statsig, we explore:
✅ The 4 biggest reasons small businesses fail
✅ Why customer acquisition is eating D2C brands alive
✅ What today’s top-performing brands actually do differently
✅ The hard truths behind Glossier, Allbirds & the “pure D2C” myth
✅ Why going omnichannel might be the real future of D2C
Whether you’re launching a Shopify brand, scaling a product line, or rethinking your growth model, this episode gives you the data and insights you need to survive the D2C evolution.
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By Ahmed MazharSome D2C brands start small and scale into powerhouses like Warby Parker or Hims. Others burn through cash, hype, and hope, only to disappear quietly.
In this episode of Ecomm Insights by SusTern, we unpack the real reasons why direct-to-consumer brands either thrive or die. With help from Investopedia, IMARC, eMarketer, and Statsig, we explore:
✅ The 4 biggest reasons small businesses fail
✅ Why customer acquisition is eating D2C brands alive
✅ What today’s top-performing brands actually do differently
✅ The hard truths behind Glossier, Allbirds & the “pure D2C” myth
✅ Why going omnichannel might be the real future of D2C
Whether you’re launching a Shopify brand, scaling a product line, or rethinking your growth model, this episode gives you the data and insights you need to survive the D2C evolution.