Back-to-school shopping in 2025 has changed are you ready? 

In this episode of Ecomm Insights by SusTern, we break down early July buying trends, the in-store comeback (led by Gen Z parents!), rising product categories like tech and self-care, and the omnichannel strategies brands need to win the season. 

Learn how to start earlier, sell smarter, and connect deeper with today’s hybrid shopper.