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The Ascent of Live Shopping: 2025 Trends and Impact | Ecomm Insights by SusTern Ep.8
Live shopping isn’t a trend. It’s a retail revolution.
In this episode of Ecomm Insights by SusTern, we explore how live commerce is transforming the way consumers browse and buy online.
From TikTok Shop’s record-breaking $100M Black Friday to influencers turning likes into conversions, we break down what’s fueling the explosive rise of shoppable video and why 21.7% of U.S. digital buyers are expected to purchase through livestreams in 2025.
We cover:
- What makes live shopping so engaging and effective
- Conversion rates up to 10–30% vs. traditional e-commerce
- How brands are slashing acquisition costs by 40%
- Real-world examples from TikTok, Instagram Live, and Amazon
- The future of interactive retail: AR try-ons, AI hosts & more
Featuring insights from Appscrip, eMarketer, Statista, Forrester, and TikTok, this 6-minute episode unpacks the numbers, psychology, and tech shaping tomorrow’s commerce.
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By Ahmed MazharLive shopping isn’t a trend. It’s a retail revolution.
In this episode of Ecomm Insights by SusTern, we explore how live commerce is transforming the way consumers browse and buy online.
From TikTok Shop’s record-breaking $100M Black Friday to influencers turning likes into conversions, we break down what’s fueling the explosive rise of shoppable video and why 21.7% of U.S. digital buyers are expected to purchase through livestreams in 2025.
We cover:
- What makes live shopping so engaging and effective
- Conversion rates up to 10–30% vs. traditional e-commerce
- How brands are slashing acquisition costs by 40%
- Real-world examples from TikTok, Instagram Live, and Amazon
- The future of interactive retail: AR try-ons, AI hosts & more
Featuring insights from Appscrip, eMarketer, Statista, Forrester, and TikTok, this 6-minute episode unpacks the numbers, psychology, and tech shaping tomorrow’s commerce.