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D2C Hyper-Personalization: Strategies and Impact | Ecomm Insights by SusTern Ep.9
E-commerce personalization is no longer a nice-to-have. It's a make-or-break factor for modern brands. In this episode of Ecomm Insights by SusTern, we explore why customer expectations have skyrocketed, the payoff for brands that get it right (think 400% ROI), and the steep penalties for getting it wrong.
We break down:
- Why 81% of shoppers now expect personalization
- How brands like Kin are seeing 20% jumps in revenue per user
- The rise of AI-driven personalization—and the privacy concerns behind it
- Real-world roadblocks (data, tech, trust) and how D2C founders are overcoming them
đź“Š Sources include insights from McKinsey, Forbes, Contentful, Shopify, Mastercard, Netcore, and more.
Personalization isn’t just the future, it’s the now.
 Tune in and learn how to do it better.
View all episodes
By Ahmed MazharE-commerce personalization is no longer a nice-to-have. It's a make-or-break factor for modern brands. In this episode of Ecomm Insights by SusTern, we explore why customer expectations have skyrocketed, the payoff for brands that get it right (think 400% ROI), and the steep penalties for getting it wrong.
We break down:
- Why 81% of shoppers now expect personalization
- How brands like Kin are seeing 20% jumps in revenue per user
- The rise of AI-driven personalization—and the privacy concerns behind it
- Real-world roadblocks (data, tech, trust) and how D2C founders are overcoming them
đź“Š Sources include insights from McKinsey, Forbes, Contentful, Shopify, Mastercard, Netcore, and more.
Personalization isn’t just the future, it’s the now.
 Tune in and learn how to do it better.