
Sign up to save your podcasts
Or


AI Strategy for Marketers
“Moving from tools and tactics to alignment, value, and outcomes.”
This session helps marketers understand how to approach AI strategically, not opportunistically. It focuses on where AI genuinely adds value, where it does not, and how to align AI use with marketing objectives and wider business outcomes.
More content like this at Cambridge Marketing College http://marketingcollege.com
By Neil WilkinsAI Strategy for Marketers
“Moving from tools and tactics to alignment, value, and outcomes.”
This session helps marketers understand how to approach AI strategically, not opportunistically. It focuses on where AI genuinely adds value, where it does not, and how to align AI use with marketing objectives and wider business outcomes.
More content like this at Cambridge Marketing College http://marketingcollege.com