Simplifying Complex Messages for Customers“How to communicate clarity without losing accuracy or credibility.”Why Simplicity Creates ValueComplexity does not equal sophistication in the eyes of the customerCustomers only value what they understandClear communication reduces friction, risk perception, and decision fatigueReflective question:Where in your current marketing do customers most likely feel uncertain or unclear about what you offer?More webinars like this at Cambridge Marketing College http://marketingcollege.com/events

Neil Wilkins talks to OtterlyAI Co-Founder and CEO, Thomas Peham about GEO, content strategy, agent search and more, in this fascinating discovery of the new world of content and search optimisation.Visit OtterlyAI http://otterly.aiConnect with Thomas Peham https://www.linkedin.com/in/thomaspeham/More content like this at Neil Wilkins Online http://neilwilkins.online

“How to evidence Knowledge, Skills and Behaviours clearly, confidently, and professionally.”This session demystifies what assessors are really looking for in an apprentice portfolio and gives you a step-by-step method to select evidence, write strong commentary, and demonstrate competence as a professional marketer.What the Portfolio Is Really ForThe portfolio is not a scrapbook or a diaryIt is structured evidence that you meet the apprenticeship standardAssessors are looking for competence, consistency, and professional judgement

Key mindset: Your portfolio answers one question only“Can this apprentice perform as a competent marketing professional?”

AI Strategy for Marketers

“Moving from tools and tactics to alignment, value, and outcomes.”

This session helps marketers understand how to approach AI strategically, not opportunistically. It focuses on where AI genuinely adds value, where it does not, and how to align AI use with marketing objectives and wider business outcomes.

More content like this at Cambridge Marketing College http://marketingcollege.com

Zona Plus, with Dr Mark Young

Neil and Mark discuss a better way to create new year resolutions by reducing your commitments than adding more into your already busy lifestyle, professionally and personally.

From this newly created space and clarity there’s a chance to introduce tools, products and habits that serve your life rather than the other way round.

Mark shares a groundbreaking isometric product, Zona Plus, that by using for just 12 minutes a day, can reboot your cardiovascular system upstream, reducing downstream dis-ease. The Zona Plus continues to be the biohacker’s choice for full-body cardiovascular conditioning. The Zona Plus uses the proven science of isometric therapy to lower blood pressure and increase nitric oxide throughout the body – naturally.

Use the code Neil100 for $100 off the purchase price and a 90 day return guarantee.

Go to Zona Health http://zona.com to find out more.

Dave Asprey gave the product 5 stars and said, it’s “The best exercise you can do first thing in the morning”.

For more content like this, visit Neil Wilkins Online http://neilwilkins.online

Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Social Media Marketing Update 2026

“What marketers need to prepare for next”

This briefing explores the platform shifts, algorithm changes, and behavioural trends shaping social media marketing in 2026. It focuses on what is changing, why it matters, and how marketers should adapt their strategies now to stay effective and relevant. 

Why 2026 Matters for Social Media

Social media is no longer primarily about broadcasting content.

Platforms are evolving into AI-powered discovery, search, and commerce environments.

Marketers must shift from volume-led posting to intent-led, value-driven engagement.

The Four Forces Shaping Social Media in 2026

According to the research, social media in 2026 is defined by:

AI embedded everywhere

Social platforms acting as search engines

Native commerce and in-platform conversion

A shift from mass reach to trusted communities

More webinars like this at Cambridge Marketing College http://marketingcollege.com

The Reluctant Entrepreneur, Mike Konrad, joins Neil Wilkins on the podcast to discuss the trials and tribulations of setting up and running a business.As you'll hear, it's a journey of ups and downs and the learning of many life lessons.Listen to The Reluctant Entrepreneur Podcast https://www.reluctantentrepreneurpodcast.comSubscribe to The Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

"Behind every great campaign is structure, clarity, and purpose."This session breaks down the key building blocks of an effective marketing campaign, from goal-setting to creative execution and measurement.You’ll see how ideas move from strategy to delivery, with practical steps and examples you can apply to your own projects.Learning OutcomesBy the end of this webinar, participants will be able to:Identify and define campaign objectives that align with business goals.Segment and understand target audiences.Develop clear, persuasive messaging.Select appropriate media and channels.Plan timings and budgets effectively.Measure campaign performance using meaningful KPIs.More content like this at Cambridge Marketing College http://marketingcollege.com

Christiane and Neil discuss finding rhythm in life, The Petite Practice™ STEP System, habit stacking and finding happiness, in this episode of the Neil Wilkins Podcast.

Connect with Dr Christiane Schroeter https://doctorchristiane.com

Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

"How to make your content visible in a voice and AI-driven search world."This session explores the fast-evolving field of Generative Engine Optimisation (GEO); How AI assistants, conversational agents, and generative search platforms are reshaping discoverability. You’ll learn what AIO (Artificial Intelligence Optimisation) really means, how GEO builds upon SEO, and what you can do today to prepare for tomorrow’s search landscape.Session OverviewBy the end of this session, participants will:Understand how AI-powered search differs from traditional search.Learn the principles of GEO and AIO (AI Search Optimisation).Apply techniques to improve visibility in AI-generated results.Build a future-ready content optimisation plan for AI-driven discovery.For more webinars like this, visit Cambridge Marketing College http://marketingcollege.comFor more content like this, visit Neil Wilkins Online https://neilwilkins.online/category/metaverse-marketing/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887