Neil Wilkins Podcast

Responsible Marketing: Building Trust in 2027

How transparency, evidence and responsible practice can strengthen customer trust and commercial performance.

By the end, you should be able to:

Understand responsible marketing in a 2027 context

Recognise the major emerging trust risks

Apply proven ethical and stakeholder principles

Make AI, sustainability and personalisation more trustworthy

Build responsibility into everyday marketing processes

Measure trust alongside commercial outcomes

More webinars like this at Cambridge Marketing College http://marketingcollege.com/events

How to plan and deliver connected campaigns that create a consistent customer experience and stronger commercial impact.

Why integration matters

Customers rarely experience a campaign through one channel.

They may: Discover through social; Search for more information; Visit the website; Read reviews; Receive email; See retargeting; Speak to sales; Buy elsewhere

Customers experience one brand. Organisations often manage several channels.

By the end of this podcast, you should be able to:

Distinguish multichannel from integrated marketing

Build campaigns around customer journeys

Give every channel a clear role

Maintain one campaign idea across different executions

Coordinate timing and handovers

Measure combined rather than isolated performance

Turn campaign learning into better future planning

More webinars like this at Cambridge Marketing College http://marketingcollege.com/events

How to work clearly, respectfully and effectively with people whose assumptions, norms and communication styles may differ from your own.

Most workplaces now involve difference: nationality, language, region, generation, profession, hierarchy, team culture and working style.

Cross-cultural communication is not just about international work. It is about reducing misunderstanding wherever people bring different expectations into the same conversation.

By the end of this video, you should be able to:

Recognise how culture shapes communication

Avoid stereotyping while noticing useful patterns

Adapt communication style with more care

Ask better questions when meaning is unclear

Handle disagreement, feedback and decisions more thoughtfully

Build stronger relationships across difference

More content like this at Cambridge Marketing College http://marketingcollege.com/events

Peter believes that most business owners don’t have a growth problem, they have a founder dependency problem. For more than 20 years, he has worked with entrepreneurs across five continents and spent over 60,000 hours inside businesses helping founders build companies that don’t rely on them for every decision, every customer and every problem.
The very business they started for freedom slowly became the thing that owned them. He gave that problem a name: The Hamster Wheel Trap®. It’s the idea behind his bestselling book, YOUR BUSINESS SUCKS – Build a Business That Works Without Destroying Your Life, and it’s the conversation he now has on stages and podcasts around the world.

Explore Peter’s Book https://www.amazon.com/dp/B0H465YQMP

Watch the Video Peter highlights https://youtu.be/aDpPMBDS_rY?si=nSDz8V2Mq838wHqs

Find out More about the Hamster Wheel Trap® https://hamster-wheel-trap.scoreapp.com

More content like this at Neil Wilkins Online https://neilwilkins.online/category/marketing-career/

Subscribe to the Neil Wilkins Podcast https://open.spotify.com/show/2MrtPAmJjZFK7vrXBY0Rsv

How to prioritise, plan and keep work moving when everything appears to be happening at once.

Why this matters:

Running several campaigns simultaneously creates more than a time-management problem.

You are balancing: Different objectives; Competing deadlines; Shared resources; Dependencies; Stakeholder expectations; Approvals; Unplanned work

Being busy is not the same as having control of the workload.

By the end of this webinar, you should be able to:

See multiple campaigns as one portfolio of work

Prioritise using impact, urgency and dependency

Plan capacity more realistically

Identify critical deadlines and bottlenecks

Reduce unnecessary work in progress

Communicate changes before deadlines become problems

More webinars like this at Cambridge Marketing College http://marketingcollege.com/events

Eight years ago, Denis Henson’s world changed in an instant. A life-altering stroke forced him to stop everything and face a new reality. That wake-up call led to a personal pivot. He committed to seeking the most effective ways to repair and rebuild the human body using the intersection of science and nature.

His mission now is to help others move from a state of survival into a state of total vitality. Through his work as an author and researcher, he developed the "Body of Health" Protocol, a framework designed to help everyone to live a longer, healthier, and more vibrant life.

Find out more https://www.bodyofhealth.life/

More content like this at Neil Wilkins Online https://neilwilkins.online/category/mindful_living/

By the end, you should be able to:

Map a campaign workflow

Identify the best AI intervention points

Connect AI tasks rather than use them separately

Build reusable campaign context

Create effective human-AI handovers

Introduce automation safely

Close the loop between performance and the next campaign decision

More content like this at Cambridge Marketing College http://marketingcollege.com/events

Marketing and Commercial Director, Conor Brereton, talks to Neil Wilkins on the podcast about how he sees AI disrupting marketing and business more generally.

Neil and Conor discuss having a positive AI mindset, how cost reduction and efficiency using AI can lead to more profit to re-invest, rather than a loss of jobs, and lots more.

Connect with Conor https://www.linkedin.com/in/conor-brereton/

Visit Conor's website service for small businesses https://www.basic-bs.co.uk

More content like this at Neil Wilkins Online https://neilwilkins.online/category/ai-marketing/

This podcast episode is served to you by Better Life Elevate Coffee, specialty coffee for a better quality of life https://www.betterlifemomentum.com/better-life-elevate-coffee/

By the end, you should be able to:

Understand the difference between authority and influence

Identify their real sources of control

Build credibility before asking for support

Map stakeholders and priorities

Use practical influence techniques

Challenge constructively

Turn ideas into action without waiting for permission

More webinars like this at Cambridge Marketing College http://marketingcollege.com/events

Today's episode is brought to you by Better Life Elevate Coffee http://betterlifeelevate.com

In today's episode of the Neil Wilkins Podcast, Neil talks to Vaibhav "VB" Gupta, Co-Founder of AgentDee, an AI-native performance marketing agency in Bangkok. VB has 13 years experience, scaling growth for fintech, SaaS, and consumer brands, most recently as CMO of DeeMoney. He believes most agencies will not survive the next 3 years, which is inconvenient because he runs one!

Connect with VB https://agentdee.ai/

More content like this at Neil Wilkins Online https://neilwilkins.online/category/ai-marketing/