For as long as there has been competition, athletes have looked for an edge. Increasingly, they’re finding it in artificial intelligence, using the technology to change the way they eat, train, sleep and strategize. Join professional golfer Bryson DeChambeau, a two-time major champion, and Google Cloud’s Sarah Kennedy to learn how AI tools can elevate performance, on and off the field.

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While consumer-facing applications of artificial intelligence tend to grab headlines, the technology’s true power lies in its ability to revolutionize how companies operate. Join Google Cloud’s Amin Vahdat and Anthropic’s Mike Krieger for a look at how AI is driving change at every level of business.

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Researchers at Google DeepMind started out training artificial intelligence to play video games. Today they’re using it to take on climate change and complex diseases. Join Google DeepMind’s Koray Kavukcuoglu and Lila Ibrahim for a look at what the future holds with AI.

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In a conversation recorded at the 2024 Cannes Lions International Festival of Creativity, Google leaders Alison Wagonfeld and Marie Gulin-Merle discuss artificial intelligence’s potential to transform marketing, and share their top tips for how businesses can start putting the technology to work.

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We all know there’s a lot of hype around AI. But there’s a good reason for that—in business and beyond, it’s poised to be the most transformational technology of our time.

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