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AI Tools for Content, Campaigns and Productivity
AI Tools for Content, Campaigns, and Productivity
“Choosing the right tools to improve efficiency without losing quality or control.”
This session provides a practical overview of best-in-class AI tools for marketers in 2026. The focus is on where they add real value, how to use them responsibly, and how to integrate them into structured workflows.
Why Tool Selection Now Matters More Than Ever
AI tools are no longer optional in marketing operations
The challenge is not access, but selection and integration
Efficiency without structure creates inconsistency
Key principle: Use fewer tools well, rather than many tools poorlyThe AI Marketing Stack FrameworkOrganise tools by function:Strategy & InsightWriting & EditingVisual & Multimedia CreationCampaign ActivationAutomation & WorkflowAgents & Advanced SystemsEach tool should serve a clear stage in your marketing value chain.
More content like this at Cambridge Marketing College http://marketingcollege.com
View all episodes
By Neil WilkinsAI Tools for Content, Campaigns, and Productivity
“Choosing the right tools to improve efficiency without losing quality or control.”
This session provides a practical overview of best-in-class AI tools for marketers in 2026. The focus is on where they add real value, how to use them responsibly, and how to integrate them into structured workflows.
Why Tool Selection Now Matters More Than Ever
AI tools are no longer optional in marketing operations
The challenge is not access, but selection and integration
Efficiency without structure creates inconsistency
Key principle: Use fewer tools well, rather than many tools poorlyThe AI Marketing Stack FrameworkOrganise tools by function:Strategy & InsightWriting & EditingVisual & Multimedia CreationCampaign ActivationAutomation & WorkflowAgents & Advanced SystemsEach tool should serve a clear stage in your marketing value chain.
More content like this at Cambridge Marketing College http://marketingcollege.com