Big themes in comms from the past week or so are put under the microscope in the latest edition of Noise in Brief, PRWeek UK’s bite-sized podcast. Noise in Brief – a shorter offshoot of PRWeek’s Beyond the Noise podcast – is released fortnightly and features PRWeek journalists discussing major issues from the previous seven days or so. Appearing this week are UK news editor Siobhan Holt, reporters Elizabeth Wiredu and Evie Barrett, and UK editor John Harrington. Download the podcast via Apple, Spotify, or listen on your favourite platform. The team examine some big themes from PRWeek's PR360 conference in Brighton last week, including the rise of AI and its impact on comms. We also hear about what corporate affairs and comms leaders from British Airways and Ovo Energy have to say about trends in the in-house corporate function. As PRWeek continues its coverage of the UK Top 150 Consultancies project, we look at whether clients are becoming more demanding. There's also scrutiny of the comms from ITV around Phillip Schofield's high-profile departure from This Morning. 
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The editorial team discusses the PRWeek UK Top 150 PR Consultancies Report in the latest episode of PRWeek’s Beyond the Noise podcast. Beyond the Noise, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform. In this week’s episode, UK editor John Harrington is joined by news editor Siobhan Holt and reporters Evie Barrett and Elizabeth Wiredu to discuss PRWeek UK’s Top 150 PR Consultancies Report, the long-running definitive report on the industry.  In the podcast, the journalists explain how the survey and project is conducted, and give insights into this year’s Top 150 table.  Each member of the team also offers detailed analysis on different trends identified from the Top 150 data, ranging from client demands and pitching to mergers and acquisitions. To access PRWeek UK’s Top 150 Consultancies 2024 in full – click here. 
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Who made the UK Top 150 PR Consultancies list? – PRWeek podcast

Noise in Brief – a shorter offshoot of PRWeek’s Beyond the Noise podcast – is released fortnightly and features PRWeek UK journalists discussing major issues from the previous seven days or so. Download the podcast via Apple, Spotify, or listen on your favourite platform. This week’s edition is hosted by PRWeek UK news editor Siobhan Holt alongside UK editor John Harrington and reporter Eliza Wiredu. In this week’s episode, the team discuss the publicity around the launch of Taylor Swift’s latest album and asks if the American singer-songwriter is a PR genius.  Elsewhere, the journalists chat about the recent acceleration in mergers and acquisitions following Buchanan’s announcement to become part of its sister agency, Burson, when the agency giant launches in July; plus Unity’s merger into Greentarget. The trio analyse what this could mean for comms and marketing businesses. Separately, the team question what minority investments could mean for the industry following the news that a US firm is investing in London agency, Williams Nicholson. The journalists also pick their favourite winners from the PRWeek UK Corporate Affairs Awards.   
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Is Taylor Swift really a PR genius? - PRWeek podcast

PR consultant Mark Borkovski discusses culture wars in the latest episode of PRWeek’s Beyond the Noise podcast. Beyond the Noise, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform. Joining the podcast this week is PR consultant, author and popular public speaker Mark Borkowski. A regular in PRWeek’s Power Book, he is the founder of his eponymous PR agency Borkowski, which has successfully delivered publicity, communications and crisis management campaigns for over 30 years. Speaking to PRWeek UK editor John Harrington and news editor Siobhan Holt, Borkowski discusses how to navigate ‘culture wars’. There has been a spate of high-profile incidents by brands recently, from Bud Light’s missteps in handling the aftermath of its partnership with trans influencer Dylan Mulvaney last year to Nike’s England men’s football kit featuring what the brand described as a ‘playful’ version of the St George’s Cross on the collar. In this episode, Borkowski talks about the challenges associated with ‘culture wars’ and considers the recent examples in the news. He reflects on how the changing media landscape is affecting the situation. We also hear his insight on avoiding controversy and backlash.

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'Play with facts, not emotions'- culture war comms, PRWeek podcast

Is trading on the up? That’s just one of the topics examined in PRWeek’s latest Noise in Brief podcast. Noise in Brief – a shorter offshoot of PRWeek’s Beyond the Noise podcast – is released fortnightly and features PRWeek UK journalists discussing major issues from the previous seven days or so. Download the podcast via Apple, Spotify, or listen on your favourite platform. This week’s edition is hosted by PRWeek UK news editor Siobhan Holt and features UK editor John Harrington and reporter Evie Barrett. In the podcast, the team discuss the most recent PRWeek UK Top 150 Monthly Trading Tracker, which surveys UK PR agencies on trading in the past month.  Elsewhere, the trio chat about the recent news that Scottish Labour has criticised the Scottish Government for its comms bill for health and social care, and explore how the PR and comms industry can justify its value to the general public.  And the journalist also discuss Brazen PR’s ‘Mind the Gap’ report, which asks if it’s time for brand marketers to burst the London PR bubble. 
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Is trading on the up? PRWeek podcast

AI experts from Hill & Knowlton and MSL reveal what their agencies have been doing to keep on top of AI in the latest episode of PRWeek's Beyond the Noise podcast. Beyond the Noise, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform. Joining the podcast this week are Allison Spray, global head of intel and tech innovation at Hill & Knowlton; and Natasha Torres-Coote, account manager at MSL and one of the driving forces behind the agency’s AI strategy. Spray, a leading AI expert at H&K; and parent company WPP, appeared on Beyond the Noise almost one year ago to talk about trends in AI at that point. On this week's episode, she and Torres-Coote discuss what has been done in the intervening months and how AI is being adopted at the agencies. The role of the technology in countering mis- and disinformation for clients, and its use in creative campaigns and PR measurement, are among the topics discussed. Speaking to PRWeek UK editor John Harrington, Spray and Torres-Coote reveal the most common questions from employees on AI, what kind of training is being provided, and whether staff are really concerned about their jobs. We also hear what clients are saying about AI. Finally, the duo give their view of what may lie ahead for the technology and how it may affect comms. Hosted on Acast. See acast.com/privacy for more information.

AI, Top 150, This Morning, BA, is PR too serious?

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