Join us for an insightful conversation with Roberto Tovar, a tech and digital transformation leader with extensive experience driving innovation across manufacturing, oil and gas, consumer goods, and pharmaceutical industries. Roberto specializes in digital transformation using emerging technologies, including robotics, intelligent automation, and artificial intelligence.

In this episode, Roberto shares proven frameworks and best practices for successful AI implementation, emphasizing the critical triangle of processes, technology, and people. He reveals why 90% of AI success depends on focusing on humans and customers, and how to avoid common pitfalls like automating broken processes.

Key Takeaways:

• The People-Process-Technology Triangle: Why successful AI starts with culture and business objectives
• Change Agent Strategy: Identifying and empowering operational-level champions beyond C-suite sponsorship
• Maturity-First Approach: Building robust data governance and infrastructure before advanced automation
• Agentic AI Frameworks: Connecting specialized AI agents across supply chain, marketing, and operations
• Responsible AI Implementation: Balancing autonomous decision-making with human oversight
• From POCs to Production: Scaling pilots with clear ROI metrics and strategic roadmaps

Perfect for CMOs, CTOs, and transformation leaders looking to implement AI and automation technologies while maintaining operational stability and measurable business impact.

Roberto also shares his personal AI tech stack, including Claude, Notebook LLM, and HeyGen, plus recommended learning resources for staying current with AI developments.

"Start with a business case, then think about the technology. AI should give superpowers to employees, not replace human decision-making entirely." - Roberto Tovar

Join us for an insightful conversation with Nathaniel Espinoza, Senior Manager of Digital Strategy and Brand Building at Nestlé, as he shares his remarkable 15-year journey from traditional advertising to AI-powered marketing transformation. Nathaniel reveals how his team revolutionized their approach, scaling from just 10 creative pieces per year to over 150 highly personalized campaigns.

In this episode, we explore the evolution of digital marketing through the lens of someone who witnessed the transition from the social media boom of the 2010s to today's AI revolution. Nathaniel provides practical insights on implementing both predictive and generative AI in marketing campaigns, while emphasizing the critical importance of maintaining the human element in creative strategy.

Key Takeaways:

• The Two Pillars of AI Marketing: Understanding the difference between predictive AI (for optimization and measurement) and generative AI (for scalable creativity)
• Scalable Creativity in Action: How to create personalized campaigns at scale without losing brand authenticity or human insight
• Team Transformation: Navigating the uncomfortable but necessary evolution of marketing roles in the AI era
• Strategic Partnership Evolution: How AI is reshaping agency relationships from tactical execution to strategic problem-solving
• The Patience Principle: Why experimental approaches and long-term thinking are essential for successful AI implementation
• Human-AI Collaboration: How AI serves as a creative partner for ideation while humans retain strategic control and emotional intelligence

Perfect for marketing leaders, CMOs, and digital strategists looking to understand how to implement AI tools effectively while preserving the human creativity and strategic thinking that drives meaningful brand connections.

Nathaniel also shares his personal AI toolkit recommendations and learning resources, making this episode both strategically valuable and immediately actionable.

"Clarity comes with working, and now it also comes with questioning. AI helps you start the conversation when you're facing a blank page." - Nathaniel Espinoza

Join us for a strategic deep dive with Rob Wiltsey, CEO of VideoFresh, as he reveals how CMOs can navigate the AI content revolution without sacrificing brand authenticity. With over 15 years of producing videos for Nike, Kaiser Permanente, and other major brands, Rob shares battle-tested insights on when to use generative AI, when to stick with traditional production, and how to create hybrid workflows that drive real business results.

Key Takeaways for CMOs:

• Why effective content must make audiences feel something - and how AI doesn't automatically deliver compelling videos that drive sales
• Strategic framework for deciding between generative AI, traditional production, or hybrid approaches
• How to rise above "AI slop" while competitors get lazy with generic content
• Practical workflow changes needed to integrate AI tools like Vuo3, Kling AI, and Runway effectively
• Why brands should use AI as an assistant, not an authority, to maintain creative control and brand equity

Perfect for marketing leaders looking to harness AI's potential while preserving the human touch that builds lasting customer connections and drives revenue growth.

Tobias Zwingmann, AI advisor and founder of Rapid AI, reveals his battle-tested "10K Threshold" method that helped clients achieve positive returns within 3 months, not 3 years.

⚡ What You'll Learn:

• The 2 fatal mistakes killing AI projects (and how to avoid them)
• "10K Threshold Poker" - align your team's expectations in minutes
• Why starting with $10K/year impact beats chasing million-dollar dreams
• The 3 essential roles every successful AI implementation needs
• Real A/B testing frameworks for measuring AI productivity gains
• No-code tools for rapid AI prototyping (N8n workflows included)

🎯 Perfect For:CMOs, marketing directors, and business leaders are tired of AI hype and want measurable results.

🔥 Hot Takes:

• "Most AI tools are sold aggressively with unrealistic promises"
• "Companies spend 18 months brainstorming instead of 3 months implementing"
• "The biggest ROI comes from augmenting humans, not replacing them"

📈 Insight:One recent study shows that 1 AI-powered employee matches 3 traditional team members.

🎧 Subscribe for more AI marketing strategies that actually work.

Join us for an inspiring conversation with Julio Castro, Senior Digital Transformation Manager at Boston Scientific, as he shares how curiosity and strategic AI implementation transformed healthcare operations. Discover how his team achieved a 70% reduction in functional inquiries using Microsoft Copilot agents and improved forecasting accuracy by 40% while cutting emergency import costs in half.

In this episode, Julio reveals his proven framework for overcoming AI adoption resistance, the power of blending quantitative data with qualitative insights, and why he believes prompt engineering is the new Excel. Whether you're in healthcare or any industry, you'll learn practical strategies for identifying AI champions, measuring adoption success, and building a digital mindset that drives real business results.

Key Takeaways:

• How to change organizational mindset before implementing AI technology
• The importance of identifying early adopters and understanding their daily challenges
• Why adoption metrics matter more than technology features
• Essential skills for thriving in the AI landscape: curiosity, prompt engineering, and storytelling with empathy
• Julio's personal AI tech stack and recommended learning resources

Perfect for marketing leaders, healthcare professionals, and anyone looking to drive meaningful AI transformation in their organization.

Join host Miguel Machado in conversation with Rob Pinkerton, Senior VP at Oracle and former CMO of Morningstar. With an extraordinary career spanning from the US Senate to growing a $150M business into a $400M market leader at Adobe, Rob brings a unique perspective on how AI can drive real business results when used strategically.

Key highlights:

• Strategic Restraint Approach: Discover why the most successful AI implementations focus on doing fewer things with greater impact rather than simply automating everything

• CMO-CTO Partnership: Learn why collaboration between marketing and technology leaders is the essential first step for turning around underperforming AI investments
• Finding Your Data Edge: Understand how your competitive advantage lies in your own internal customer data rather than increasingly saturated third-party sources
• Redefining Personalization: Explore how AI can enhance genuine human connections by enabling higher-quality bottom-of-funnel interactions
• AI Tool Selection Strategy: Gain insights into how to choose AI tools that enhance your workflow without creating distractions or unnecessary complexity

Perfect for CMOs seeking to move beyond AI hype to measurable business impact. Discover how strategic focus, cross-departmental collaboration, and smarter use of internal data can transform marketing effectiveness while maintaining genuine human connections with customers.

Join host Miguel Machado in conversation with Georgina Dominguez, Marketing Excellence leader at Opella (formerly Sanofi Consumer Healthcare). With 15+ years of experience across global organizations including HP, Johnson & Johnson, and now Opella, Georgina shares how AI is transforming healthcare marketing strategies despite regulatory challenges.

Key highlights:

• AI-Powered Efficiency: Discover how implementing strategic AI tools has saved Georgina's team 80% of their time on marketing projects
• Specialized Marketing Tools: Learn about powerful solutions like Persona Bot for creating "living digital personas" and InnoExplorer for predicting product potential
• Precision Marketing in Healthcare: Understand how AI enables delivering personalized content to both consumers and healthcare professionals while navigating regulations
• Human-AI Partnership: Explore why human intelligence remains essential in guiding AI tools to ask critical business questions and deliver better results
• Learning Through Practice: Gain insights on the most effective approaches to mastering AI, from industry events to the critical importance of hands-on experimentation

Perfect for marketing leaders in healthcare and regulated industries seeking practical AI applications that drive measurable results. Discover how to implement personalization strategies, automate content creation, and transform marketing approaches while maintaining compliance and human-centered thinking.

Join host Miguel Machado in conversation with Christopher Penn, co-founder and chief data scientist at Trust Insights, who has been at the forefront of marketing analytics and AI since 2013. As a seven-time IBM champion in Data and AI, co-host of the award-winning Marketing Over Coffee Podcast, and author of "AI for Marketers," Chris shares practical insights on implementing AI in marketing.

Key highlights:

• Process Before Technology: Discover why understanding business problems and decomposing processes is essential before implementing AI
• Global AI Democratization: Learn how models like DeepSeek are reshaping the AI landscape beyond Silicon Valley giants
• AI Agents Demystified: Understand what truly constitutes an AI agent versus automation and when each is valuable
• Privacy-Conscious Implementation: Practical approaches to run state-of-the-art AI models internally without compromising sensitive data
• Specialist AI Tech Stack: Explore the tools Christopher uses daily, from coding environments to model hosting

Perfect for CMOs, CTOs, and marketing leaders seeking to implement AI strategically rather than following trends. Gain actionable insights on when transformation is truly necessary and how to enhance existing processes with AI capabilities.

Join Miguel Machado as he explores how AI is reshaping agency-client relationships with César Vacchiano, President & CEO of Scopen. With over 32 years in the industry and global market insights across Europe, Asia, Africa, and Latin America, Vacchiano shares exclusive data on how AI is transforming marketing partnerships worldwide.

Key highlights:

• Strategic Shift in Client Expectations: Discover how CMOs are moving beyond cost-cutting to leveraging AI for data insights and creative enhancement
• Agency Evolution Blueprint: Learn how AI is enabling agencies to deliver faster, personalized, data-driven solutions while elevating their strategic value
• Future Agency Business Models: Explore how AI will create new revenue streams and intellectual property opportunities by 2026-2027
• Talent Transformation: Understand which agency roles will evolve and how AI implementation affects team structure and client relationships

Essential listening for CMOs, agency leaders, marketing directors, and innovation strategists navigating the AI revolution in marketing. Get actionable insights on selecting the right AI partners and implementing transformative technologies while strengthening client-agency relationships.

Join host Miguel Machado in conversation with Nicolas Babin, recognized as a top 10 thought leader in emerging technology and AI with 29 years of experience dating back to Sony's pioneering AI robotic business. As a seasoned business strategist who led Sony's AI and robotics division in Europe, Nicolas shares invaluable insights on how AI agents are revolutionizing marketing in 2025.

Key highlights:

• AI Evolution Journey: Discover how Nicolas' work with Sony's AIBO robot in 1996 shaped his perspective on AI as augmentation rather than replacement
• AI Agents Defined: Learn what truly constitutes an AI agent and how these autonomous AI-based programs are transforming customer engagement
• Enterprise vs. Startup Implementation: Practical approaches for organizations of all sizes to leverage AI agents through both low-code/no-code platforms and dedicated data science teams
• Breaking Data Silos: Strategies for CMOs to overcome legacy system challenges and unify fragmented data for effective AI implementation
• Human-Centric Transformation: Why successful AI adoption depends more on change management than technology deployment

Perfect for CMOs, digital marketers, business strategists, and innovation leaders looking to implement AI agents for competitive advantage. Gain actionable insights on productivity enhancement, customer-centric marketing automation, and step-by-step transformation approaches that can increase campaign ROI by up to 15% according to the latest research.