In this episode of Keeping Commerce Weird, Travis Hess sits down with digital transformation veteran Andy Lark for a candid conversation on what AI transformation really means. They unpack why this isn’t just another tech upgrade but a full systems rethink — from feeds and data to orchestration and customer experience. Tune in to hear why most companies are stuck in old patterns (yes, still repainting the same garbage truck) and why the brands that win are the ones that center everything around the customer.