AI unwrapped

AI is making knowledge more accessible and everyday tasks faster. But what does that mean for creative agencies and consultants who traditionally charge for their expertise and time?

In this episode, Geert talks to Pieter Lesage, partner at Superellipse, about the impact of AI on creativity, professional services and the future of agencies.

Pieter shares why he believes human expertise will remain essential, how new technologies are challenging traditional business models and why the future of junior professionals concerns him more than the technology itself.

They also discuss how Superellipse is thoughtfully integrating AI into its organisation, why not every process should be automated and why staying in control of the work you deliver matters.

A thoughtful conversation about AI, value creation and the choices businesses need to make today.

In this new episode of the CROPLAND podcast, Geert welcomes Frank De Weser, Managing Director of Syntegro, one of the largest players in the Belgian workforce management market and part of the Visma Group for the past 2.5 years.

Together they tackle the question hanging over every SaaS company: as AI takes over more and more standard software, what's left for the human consultant? Frank explains why complexity in workforce management rarely sits in the software itself, but in legislation, sector-specific collective labour agreements and the exceptions companies create for themselves. And why that's exactly where AI becomes an ally instead of a threat.

They dive into how Syntegro deploys AI agents during analysis, configuration and testing, always with a consultant who stays ultimately responsible. Frank also shares why soft skills and domain knowledge become even more important as AI takes over reading and processing documents, and how an AI coworker can bring junior consultants up to speed faster.

A conversation about where automation stops and human judgment begins, with concrete examples from everyday HR and payroll practice.

Listen to the full episode now.

In this episode of the CROPLAND podcast, Geert talks with Jelle Hoedemakers, digital expert at Agoria, about the EU Digital Omnibus. What does it actually mean for entrepreneurs?

They place the Omnibus within the "tsunami" of European regulation (GDPR, data, cloud, cybersecurity) and the new focus on competitiveness. Reporting obligations for incidents are being brought together under one point of contact, and the deadline for high-risk AI systems is pushed back to December 2027. Transparency obligations already apply from December this year.

For SMEs, the advice is clear: don't panic. Start with an inventory of your internal and external AI tools, build up governance step by step, and see compliance as a potential business lever in your B2B relationships too.

In this CROPLAND podcast, Geert Vromman is joined by Tayen Van Keer, AI and data science engineer at CROPLAND, to reflect on his first 100 days and how AI tools are reshaping software development. Tayen introduces his background, his dual role as data scientist and GenAI engineer, and his onboarding experience, including quickly contributing to projects and delivering value early by solving an Azure-related bug.

They discuss CROPLAND’s project approach combining business consulting and technical execution, and the skills Tayen had to ramp up on, including switching stacks to Python, working across Azure and Google Cloud, and building multi-agent solutions. Tayen explains how he uses OpenAI Codex (plan mode) for structuring features, templates, testing, and documentation, while warning about risks such as hidden dependencies, licensing/compliance, production readiness, and security, especially in the context of “vibe coding.”

In this episode of the CROPLAND podcast, Geert Vromman is joined by Lara Snauwaert, recently appointed partner at VGD, where she leads HR Advisory. Lara works at the intersection of people, organisations, and change, which makes her exactly the right person to ask: why do AI implementations so often stall, not on the technology side, but on the human side?

They explore the uncertainty AI creates, for employees who see their routines shifting, and for leaders who sense the rules of the game changing around them. Lara introduces a more layered approach to adoption. She argues for differentiated learning paths based on personality, culture, and psychological safety.

The conversation also gets practical. Geert shares how CROPLAND itself has navigated this, building internal agents and expanding capacity without proportional headcount growth.

A candid, grounded conversation for anyone leading, or living, an AI transition.

In this CROPLAND podcast, Geert Vromman speaks with Jeroen (COO) and Cédric (Senior AI & Data Strategist) about why multi-agent orchestration becomes essential as companies embed AI agents across CRM, ERP, and copilots.

They explain that once multiple agents exist, a central “conductor” is needed to route requests, coordinate collaboration, and validate outputs, illustrated with an employee onboarding workflow where HR and IT agents execute steps end-to-end.

The discussion covers where agents are built and run (e.g., Copilot, Gemini, custom solutions), how tools and platforms can be connected, and key challenges such as access rights, privacy, governance, shadow IT, model capacity and performance, human-in-the-loop approvals for critical actions, and ensuring reproducibility and traceability when agent behavior goes wrong.

In this episode of the CROPLAND Podcast, our host is joined by colleagues Jeroen (COO) and Cédric (Senior AI & Data Strategist) to examine the emergence of AI browsers and the delicate balance between productivity gains and organizational risks.

The discussion highlights that modern AI browsers represent a fundamental shift in technology. Unlike traditional browsers, these tools do not merely provide answers; they function as agents capable of executing tasks on your behalf via web interfaces. Their capabilities range from conducting deep research and generating reports to filling out complex forms and managing bookings.

It introduces substantial strategic and operational risks that leaders must address:

• Privacy & Data Residency: The continuous exchange of data with cloud providers raises concerns about where information is stored and processed.
• Security Vulnerabilities: Techniques such as prompt injection can be used to exfiltrate sensitive data.
• Operational Integrity: The automated nature of these browsers, which often rely on screen captures sent to external servers, can inadvertently lead to shadow IT and the exposure of confidential business processes.

The technology is in its infancy and evolving rapidly, but the principle of "look before you leap" remains paramount for responsible AI adoption.

In this CROPLAND podcast, Geert Vromman welcomes Enzo Marquet, privacy consultant and AI specialist at Cranium, to discuss the intersection of data, privacy, and the accelerating "tsunami" of AI regulation. They analyze a critical blind spot for many organizations: the rise of Shadow AI, where employees independently use tools like ChatGPT, Gemini, or Copilot without formal oversight. This practice introduces significant risks regarding unmanaged datastreams and hallucinations. Marquet clarifies the distinction between the risk-driven, often interpretive nature of GDPR and the European AI Act, which functions more as product legislation with specific risk categories, ranging from prohibited practices and high-risk systems to transparency requirements. Using practical examples such as HR chatbots and AI in recruitment, they explore the tangible challenges of algorithmic bias and the necessity of human supervision. To ensure scalability and avoid future rework, the discussion concludes with a strategic plea to start small, map current processes, and maintain rigorous registers through a "compliance by design" approach.

In this episode of the CROPLAND Podcast,

Geert Vromman speaks with Pim ten Tusscher, Head of Products at PrecisionAQ, an international healthcare company supporting pharmaceutical and life sciences organizations with market research, health economics, market access, and medical communications. They discuss AI Assist and the evolution from traditional consultancy, built around slide decks, to a scalable digital platform. AI Assist combines domain expertise and market research data to deliver personalized, 24/7 virtual consultancy.

They also explore adoption, quality validation through approaches such as RAG, and how usage and satisfaction are measured. Finally, they look ahead to connected AI agents and the broader lesson: AI only creates value when data is translated into relevant, actionable insights.

 Listen now! 

In this episode of the CROPLAND Podcast, Geert Vromman sits down with Jeroen Claes, COO and head of operations at CROPLAND, to explore the future of chatbot technology. They discuss how chatbots are evolving, the rise of voice-based solutions, and the technical hurdles that still need to be addressed. The conversation also dives into the differences between today’s chat and voice bots and how these technologies could reshape customer interactions in the years to come.

Listen now!