Episode 8 – Why Most Brands Don’t Sound Like People (And How to Fix That)

Have you ever read a brand’s caption and thought, “Who even talks like that?” You’re not alone.

In this episode of the Keep Creating Podcast, Larry G. breaks down why so many brands end up sounding robotic—whether from overusing AI, leaning on corporate jargon, or letting too many higher-ups edit the message—and what you can do to fix it.

You’ll learn:

• The first mental hurdle brands need to overcome to sound human online

• How to use AI as a thought partner, not a crutch

• Why training AI on your voice makes all the difference

• The writing practice that helps you develop a natural, authentic tone

• Real examples from Larry’s 10+ years of running social media for businesses

Whether you’re a solo creator, small business, or part of a larger marketing team, this episode will help you connect more authentically with your audience.

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