Episode 8 – Why Most Brands Don’t Sound Like People (And How to Fix That)

Have you ever read a brand’s caption and thought, “Who even talks like that?” You’re not alone.

In this episode of the Keep Creating Podcast, Larry G. breaks down why so many brands end up sounding robotic—whether from overusing AI, leaning on corporate jargon, or letting too many higher-ups edit the message—and what you can do to fix it.

You’ll learn:

• The first mental hurdle brands need to overcome to sound human online

• How to use AI as a thought partner, not a crutch

• Why training AI on your voice makes all the difference

• The writing practice that helps you develop a natural, authentic tone

• Real examples from Larry’s 10+ years of running social media for businesses

Whether you’re a solo creator, small business, or part of a larger marketing team, this episode will help you connect more authentically with your audience.

🔗 Links & Resources

• Subscribe for more episodes of the Keep Creating Podcast

• Leave a review if you found this helpful!

Do you constantly scramble to figure out what to post next? Are half-finished drafts, scattered ideas, and content chaos draining your creative energy? You're not alone—and you're not broken. In this episode, I’m walking you through the exact content system I use for myself and my clients to stay organized, consistent, and strategic on social media.

We’ll cover:

• Why most creators get stuck in a reactive content cycle

• The 4 essential folders every content system needs

• Simple tools to streamline your workflow—even if you're not techy

• The key difference between planning and batching (and why it matters)

• A step-by-step weekly content routine that takes less than 2 hours

Whether you're a solo creator or running a small business, this episode will help you shift from scattered to systemized—without adding more to your plate.

📥 Download the Beginner's Guide to YouTube here: https://www.itslarryg.com/shop/p/from-idea-to-upload-a-beginners-guide-to-youtube

✨ If this episode was helpful, leave a review or share it with a fellow creator who needs a little clarity.

Feeling stuck in a personal brand that doesn’t feel… personal? You’re not alone.

In this episode, I’m diving deep into what makes personal branding feel fake, and how to fix it.

From clarifying your brand voice to building trust without oversharing, we explore what it actually takes to show up online as your full, authentic self (without burning out or losing your identity in the process).

In this episode, we cover:

• Why so many personal brands feel cringe (and how to break out of that)

• The power of aligning your brand with your natural communication style

• 3 questions to clarify your brand voice and values

• How to share personal stories without oversharing

• Building long-term trust through consistency, not just content

• The real difference between inspiration and imitation

• Using your brand as a filter, not a costume

Whether you're just getting started or you’re trying to reconnect with your voice online, this episode will help you build something that feels real and sustainable.

🎧 Listen, take notes, and let’s keep creating.

Showing up on camera can feel… cringe. Whether it’s how you look, how you sound, or just the uncomfortable silence of filming alone, a lot of creators get stuck before they ever hit “post.”

In this episode, I’m breaking down the exact mindset shifts, practical tips, and reminders that helped me overcome the awkward phase—and how you can too. From why your voice sounds different to you, to how perfectionism kills momentum, we’re covering the real stuff that keeps creators stuck behind the scenes.

What You’ll Learn:

• Why you feel awkward (and why that’s totally normal)

• The science behind “hating” your voice

• How to stop comparing yourself to people years ahead

• Simple habits to get comfortable on camera

• The truth about perfectionism and how to move past it

• Why cringe content is still better than no content

👁️ Watch the full episode
📍 Based in Denver and ready to travel
🗣️ Your story matters. Show up and share it.

We’ve all heard the advice—“just provide value.” But what does that actually look like in practice? In this episode of Keep Creating, Larry breaks down the three types of value (emotional, educational, and aspirational), why giving everything away for free can backfire, and how to identify the kind of content your audience actually finds valuable. Whether you're a coach, content creator, or solo entrepreneur, this episode will help you shift your mindset and build a content strategy that sticks.

What You’ll Learn:

• The 3 categories of value—and how to use each

• Why entertaining content is still valuable

• When giving away “too much” can hurt your business

• How to spot what your audience values (even if they’re not telling you)

• A real-world example of sustainable content batching

• How to fight burnout with discipline and systems

Mentioned in This Episode:

• Sean Cannell

• Myron Golden

• Gary Vee

• Episode 1: [Low engagement doesn’t mean low value]

We’ve all been taught to grow, grow, grow. More followers, more subscribers, more eyeballs. But what if that’s not what actually leads to more sales, more trust, or more meaningful growth?

In this episode, Larry G breaks down why follower count is becoming less relevant in today’s algorithm-driven world—and what you should focus on instead. From building content funnels to leveraging storytelling and repetition, this is the blueprint for creators and business owners who want to build real connection and authority without obsessing over the numbers.

🎧 Inside This Episode:

• Why follower count is a vanity metric in 2025

• The shift from follower-based to interest-based algorithms

• Building trust through consistency and vulnerability

• What it really means to create “deep content”

• How to build a content funnel that works without followers

📬 Want help creating this kind of content? Check the link in the show notes to connect with Larry.

💬 Like what you heard? Leave a review, drop a comment, or share this episode with a fellow creator who needs the reminder.

You know your stuff. So why does it feel so hard to sound like an expert on camera or behind a mic? In this episode of the Keep Creating Podcast, host Larry G. breaks down the mindset shifts and communication techniques that help you show up with confidence, clarity, and credibility.

Whether you're a business owner, coach, or creative trying to establish authority online, this episode will give you tactical tips you can implement right away.

What You’ll Learn:

• Why authority is a muscle—not a title

• How to position yourself as a mentor instead of a peer

• The language shift from “I think” to “I recommend”

• How audience engagement builds instant trust

• Why repeating your core message is key to expertise

• The power of stories in helping your message land

Links & Resources Mentioned:
🎥 Watch Larry’s early YouTube videos: https://youtu.be/_SeVW2TX-CE
📩 Have a question? Leave a comment or DM @itslarryg

Leave a Review:
If you found this helpful, rate and review on your favorite podcast platform and help more creators sound like the experts they are!

You finally hit "publish"... and then nothing. Maybe 3 likes. One’s from your mom.Sound familiar?

In this first episode of Keep Creating, Larry breaks down the myth that likes equal success. Whether you’re a content creator, coach, or personal brand just starting out—or years in and still questioning your visibility—this episode is your reminder to keep showing up, even when it feels like no one’s watching.

In This Episode:

• ​Why low engagement doesn’t mean failure
• ​What really happens behind the scenes of social media success
• ​A 90-day consistency framework for creators
• ​Why your biggest wins happen off  platform
• ​Real stories from Larry’s journey as a freelancer, creator, and new father
• ​How documenting > performing on social media

You’ll walk away with:

✅ Mindset shifts to stay consistent

✅ Strategy ideas for sustainable content

✅ Encouragement to keep going—even when it feels like no one’s watching

Connect with Larry:

Instagram | @ItsLarryG

YouTube | ItsLarryG Creations

Website | www.itslarryg.com

✨ Enjoyed the episode?Leave a review, share it with a friend, or tag @ItsLarryG on social—let’s build this creative community together.