In this episode of Performance Delivered, Steffen Horst sits down with Lindsie Nelson and Andreas Voniatis to explore how AI is reshaping the way people discover information—and what it means for marketers.

They break down the real impact of AI on search behavior, why users are shifting from keywords to conversations, and which industries are feeling the change most. From client sentiment to the rise of zero-click searches, this episode unpacks whether SEO is still a growth lever—or now just brand defense.

Tune in to learn:

 • Why AI-powered search is changing user behavior
 • How generational differences influence adoption
 • The evolving role of human-centered content
 • What marketers need to stay visible in an AI-first world
 • How platforms like YouTube, podcasts, and social are reshaping discovery