What if the data opportunity on the business side of Sports is bigger than what was profiled in Moneyball on the team / athlete side?
I had a fascinating conversation with Josh Walker, co-founder and CEO of Sports Innovation Lab during an AI with Alec podcast episode who revealed the answer to that question and more.
1️⃣ Data Fragmentation + Silos: Teams sell rights to business partners handling concessions, merchandise, media and ticketing, creating massive blind spots and fragmented data that prevents unified fan understanding.
2️⃣ AI Enabled Hyper-Personalization is Coming: We’re heading to a world where “this is literally about you having a different SportsCenter than I have.”
3️⃣ Derivative Data Advantage: SIL connects dots to enable leagues, teams, sports etc to see things about their fans that they didn’t already know.
4️⃣ Advanced Data Infrastructure + Architecture: Anything knowledge graph, ontology etc captures my undivided attention so Josh and the team had me at “modeling that provides the most comprehensive fan intelligence, accurate targeting, 1P+ enrichment, and personalization at scale.”
Hope you enjoy the episode. I know I did!