In this episode of The Future of Marketing, host Andres Figueira interviews Greta McAnany, CEO and Co-Founder of Blue Fever, a youth-centric mental health platform that's bridging the gap between social media and clinical care. Blue Fever has grown from a simple text message service to a sophisticated AI-powered companion app serving nearly half a million young people, backed by investors including Amazon and Serena Williams. Through innovative positioning between social media and clinical mental health care, Blue Fever is creating a new category of preventative mental wellness that meets Gen Z where they are—while building sustainable business models through municipal partnerships rather than traditional consumer monetization.