AI is changing retail media fast, but that does not mean strategy is going away.

In this episode, Destaney is joined by Adam Mellott, Head of Service Delivery, Training, and Education at Better Media, to talk through how AI is reshaping internal training, Amazon Ads, and the way teams learn. They cover Adam’s experience at the Prosper Show AI Hackathon, the development of BTR University, and why AI should be used as an enhancer rather than a replacement.

From master prompts to brand strategy, this conversation breaks down why the best AI outputs still depend on context, human intuition, and strategic thinking.

Connect with Adam on Linkedin: linkedin.com/in/adammellott

Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon