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In this episode, Susanna Bogardus, Principal PMM at Workday, shares her path from account management to product marketing – and how AI tools like GPT-3 are reshaping how we work.
She dives into building trust in AI, using tech to support (not replace) human roles, and why customer support is a goldmine for insights. Susanna also shares top advice for aspiring PMMs: hone your soft skills and know your customer.
By Product Marketing Alliance3.6
2020 ratings
In this episode, Susanna Bogardus, Principal PMM at Workday, shares her path from account management to product marketing – and how AI tools like GPT-3 are reshaping how we work.
She dives into building trust in AI, using tech to support (not replace) human roles, and why customer support is a goldmine for insights. Susanna also shares top advice for aspiring PMMs: hone your soft skills and know your customer.

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