What really makes a customer say “yes” or “no”?

In this episode, we sit down with Andrew Peterson, co-founder of Clozd, to unpack the secrets behind win-loss analysis and why it's the most overlooked source of growth for B2B companies.

Andrew shares his journey from the early days at Qualtrics to launching Clozd, a company that’s redefining how sales, marketing, and product teams learn from lost deals. We explore the win-loss maturity curve, the rise of AI-driven insights, and how Clozd’s Expert Network is helping teams win more strategic deals.

Plus, he makes a strong case for why product marketers deserve more credit and how AI can elevate their role to become even more essential.

Sponsored by Clozd – the leader in win-loss analysis. Learn more at https://www.clozd.com.

Download the Win-Loss content Andrew mentioned here:

👉 State of Win-Loss Analysis Report

👉 Definitive Guide to Win-Loss Analysis

In this episode, we sit down with Kristen Brooks, Senior Director of Product Marketing at Octane, as she shares her inspiring career journey – from her early days in partner marketing at Cisco to leading enterprise strategy and demand gen alignment.

In this episode, Susanna Bogardus, Principal PMM at Workday, shares her path from account management to product marketing – and how AI tools like GPT-3 are reshaping how we work.

She dives into building trust in AI, using tech to support (not replace) human roles, and why customer support is a goldmine for insights. Susanna also shares top advice for aspiring PMMs: hone your soft skills and know your customer.

In this episode, our host, Sid Khaitan, spoke with Steffi Li, Head of Product Marketing, about her path from advertising to building a career in technical B2B product marketing.

She shares how a research background shaped her PMM instincts, what it’s like breaking into the field without a technical degree, and why domain knowledge and foundational processes matter – especially in early-stage startups.

In this episode, Sid talks with Michael Robin Hansen, Senior Product Marketing Manager at Thomson Reuters, about her unexpected journey from culinary school to product marketing. Michael shares how lessons from the kitchen help her manage product launches, her experience navigating layoffs, and what it takes to build a high-impact PMM team.

They also cover how to break into product marketing without a technical background, the importance of curiosity and continuous learning, and why flexibility is key in fast-moving industries.

Whether you're in marketing, pivoting careers, or just love a good origin story – this one’s for you.

Read Michael’s PMA article here.

Laura Kaminski, Head of Product Marketing at iTrade Network, shares her journey from graphic design to leading product marketing. She dives into how AI, customer insights, and tiger teams are transforming how tech companies align strategy and drive results. A must-listen for anyone in product, marketing, or tech leadership.

In this episode, Susanna Bogardus, Principal PMM at Workday, shares her path from account management to product marketing – and how AI tools like GPT-3 are reshaping how we work.

She dives into building trust in AI, using tech to support (not replace) human roles, and why customer support is a goldmine for insights. Susanna also shares top advice for aspiring PMMs: hone your soft skills and know your customer.

In this episode, our host, Sid Khaitan, spoke with Steffi Li, Head of Product Marketing, about her path from advertising to building a career in technical B2B product marketing.

She shares how a research background shaped her PMM instincts, what it’s like breaking into the field without a technical degree, and why domain knowledge and foundational processes matter – especially in early-stage startups.

In this episode of Product Marketing Life, host Collin Mayjack sits down with Jeff Hardison, the VP of Product Marketing at Calendly. They dive deep into Jeff's perspective on the evolution of product marketing, from its origins in consumer brands to its current state in the tech industry.

In this episode of Product Marketing Life, host Collin Mayjack sits down with Jonathan Pipek, a seasoned product marketing consultant, to dive deep into the world of startup product marketing.

Jonathan shares his insights on the importance of getting the fundamentals right before investing in big marketing campaigns. He emphasizes the need for startups to focus on building a strong foundation around their ICP, positioning, messaging, and go-to-market strategy before attempting to scale through advertising or other channels.