In this episode, Sid talks with Michael Robin Hansen, Senior Product Marketing Manager at Thomson Reuters, about her unexpected journey from culinary school to product marketing. Michael shares how lessons from the kitchen help her manage product launches, her experience navigating layoffs, and what it takes to build a high-impact PMM team.

They also cover how to break into product marketing without a technical background, the importance of curiosity and continuous learning, and why flexibility is key in fast-moving industries.

Whether you're in marketing, pivoting careers, or just love a good origin story – this one’s for you.

Read Michael’s PMA article here.