What really makes a customer say “yes” or “no”?

In this episode, we sit down with Andrew Peterson, co-founder of Clozd, to unpack the secrets behind win-loss analysis and why it's the most overlooked source of growth for B2B companies.

Andrew shares his journey from the early days at Qualtrics to launching Clozd, a company that’s redefining how sales, marketing, and product teams learn from lost deals. We explore the win-loss maturity curve, the rise of AI-driven insights, and how Clozd’s Expert Network is helping teams win more strategic deals.

Plus, he makes a strong case for why product marketers deserve more credit and how AI can elevate their role to become even more essential.

Sponsored by Clozd – the leader in win-loss analysis. Learn more at https://www.clozd.com.

Download the Win-Loss content Andrew mentioned here:

👉 State of Win-Loss Analysis Report

👉 Definitive Guide to Win-Loss Analysis