In this episode of Product Marketing Life, host Collin Mayjack sits down with Jonathan Pipek, a seasoned product marketing consultant, to dive deep into the world of startup product marketing.

Jonathan shares his insights on the importance of getting the fundamentals right before investing in big marketing campaigns. He emphasizes the need for startups to focus on building a strong foundation around their ICP, positioning, messaging, and go-to-market strategy before attempting to scale through advertising or other channels.