The Product Marketing Experts

Questions covered in this episode:

1:25 Opening Question: Can you tell me a little bit about yourself and your path into product marketing?

4:22 How you and Crossbeam team think about creating successful go-to-market plan?

7:37 how do you lay out the responisbilities and plan across your organization?

10:03 How you think about defining that ownership and gaining buy-in cross-functionally.?

13:57 How you approach different launch sizes or just different launches overall?

17:14 How you think about defining KPIs for a successful go-to-market launch?

19:46 How you've thought about differentiating yourselves and your messaging and ensuring that you retain leadership through launches?

22:06 Can you share one piece of insight that has served you well throughout your product marketing career?

Want more insights from Amanda? Check out her Sharebird Profile.

Looking to connect? You can find Amanda  here on LinkedIn.

Questions covered in this episode:

1:25 Opening Question: Can you tell me a little bit about yourself and your path into product marketing?

4:05 How you think about what is the metaverse in general and how you really look at it through a product marketing lens?

7:35 How is your product marketing team oriented?

12:18 Do you use any data for about prioritizing the roadmap with your product management colleagues?

14:55 How do you think about aligning with your counterparts, who are overseeing other divisions or other product lines and aligning strategy with them as well?

19:53 How do you get leaders all at once in a room and have and have discussions around?

21:26 How do you build your relationship with the broader executive leadership team?

25:03 Can you share one piece of insight that has served you well throughout your product marketing career?

Want more insights from Girija ? Check out her Sharebird Profile.

Looking to connect? You can find Girija here on LinkedIn.

Questions covered in this episode:

1:25 Opening Question: Can you tell me a little bit about yourself and your path into product marketing?

6:32 How you handle release marketing at Observable and how you think about organizing and planning for releases at your current company??

11:09 how did you work with leadership and your product team to kind of get that alignment initially upfront?

13:27 How you've thought about this and how you've even empowered product marketers on your team at observable?

18:37 How have you thought about as a manager, as a leader, how do you communicate that kind of across the org and up and down the org respectively as well? 

22:43 How you've kind of advised pmms on your teams respectively to address some areas that you've seen launches go wrong?

28:21 Can you share a little bit more about your journey, how you thought about it and how you actually took that or ather made the jump to being a PMM leader?

33:34 Can you share one piece of insight that has served you well throughout your product marketing career?

Want more insights from LaShaun? Check out her Sharebird Profile.

Looking to connect? You can find LaShaun here on LinkedIn.

Questions covered in this episode:

1:36 Opening Question: Journey into and through product marketing?

4:41 How do you think product marketing leaders and teams should start integrating AI into their strategy.?

8:34 What kind of AI tools are you using around segmentation and market research and copywriting?

11:38 How do you ensure that you're writing the right prompt to get the best information from the respective AI source that you're using?

15:26 How you're thinking about or even advising other product marketers to position AI enriched offerings within their strategy or their product?

18:45 Can you share one piece of insight that has served you well throughout your product marketing career?

20:20 As product marketing leaders should we be preparing for over the next few months to move into AI?

Want more insights from Abhishek ? Check out his Sharebird Profile.

Looking to connect? You can find Abhishek here on LinkedIn.

Questions covered in this episode:

1:27 Opening Question: Tell us about your journey into and through product marketing?

4:06 How you've used the core business metrics to influence your team or your leadership at Klaviyo?

5:37 How have you and the product marketing team at Klaviyo thought about differentiating yourself in the MarTech landscape?

7:50 How have you kicked off the process of repositioning Klaviyo?

10:29 What are some of the success metrics for you and the team?
11:52 How have you incorporated or planning to incorporate GenAI at Klaviyo?

13:44 How do you work with your GTM partners across sales and CS and how you handle the volume of launches?

14:29 What are some ways that you've successfully enabled your internal teams and maybe more specifically your go-to-market teams like sales marketing?
18:45 Can you share one piece of insight that has served you well throughout your product marketing career?

19:22 Can just share one piece of insight that has served you well throughout your product marketing?

Want more insights from Katie ? Check out her Sharebird Profile.

Looking to connect? You can find Katie here on LinkedIn.

Questions covered in this episode:

1:23 Opening Question: what's been your journey into and through product marketing?

4:15 What brought you to DigitalOcean and what does your current role encompass?

8:15 During the early stages how do you divide the work and handle all the requests while also handing some of the strategy?

11:33 How do you navigate all of those sometimes disparate priorities and get to a mutually agreed on one point of view?

14:59 How have you successfully developed bidirectional relationships with executives and other functional leaders across the business to achieve not only the goals of your group but drive momentum for the business?

18:19 How do you influence product decisions?

22:39 How have you worked on prioritizing framework and how have you effectively made those trade-offs?

25:51 How has building the product marketing function at DigitalOcean been a little bit different in your eyes than building product marketing at some of the other companies you've been a part of?

30:27 How do you think about getting into a more technical industry or company and specifically into product marketing?

33:16 Can you share one piece of insight that has served you well throughout your product marketing career?

Want more insights from Raman? Check out his Sharebird Profile.

Looking to connect? You can find Raman on LinkedIn.

Questions covered in this episode:

1:34 Opening Question: How you got into product marketing and what brought you to Clari?

4:17 Can you give a little bit of an overview about what Clari is, what you do at Clari?

8:41 What are some of the differences in your mind between what makes a good launch versus a great launch and how do you prepare your team for a great launch?

12:01 How do you ensure that your exec's opinions are taken into account?

14:50 How you've aligned your go-to-market teams and how you've successfully enabled those folks?

17:32 How do you ensure that the GTM teams or revenue focused teams are aware of and keyed in on the right updates without kind of feeding them all the noise and trying to make them pay attention to every little thing?

19:32 What's one thing, maybe a mentor or another leader that has kinda shared with you or that you've learned from them that's really served you well in your career?

Want more insights from Julien? Check out his Sharebird Profile.

Looking to connect? You can find Julien here on LinkedIn.

Questions covered in this episode:

1:25 Opening Question: What led Claire and you to start ‘Forget the Funnel’?

3:50 Can you talk a little bit about the book that is derived from your consultancy ‘Forget the Funnel’?

9:10 Where do you recommend even starting with customer research?

18:53 How you've taken the crawl, walk, run, run approach and learning from these insights what survey or interview methods that you've seen that work best?

26:16 How you think about then taking the segments that you're learning from prioritizing some segments versus maybe other segments, and then actually operationalizing that?

32:34 Who you think should be the champion of customer life growth internally within a company. Should it be maybe its own independent team? Should it be a part of an existing team?

36:50 Can just share one piece of insight that has served you well throughout your product marketing career?

Want more insights from Georgiana? Check out her Sharebird Profile.

Looking to connect? You can find Georgiana here on LinkedIn.

Questions covered in this episode:

1:25 Opening Question: Journey into and through product marketing

3:28 How you think about as the product marketing lead at Twilio, about how you think about team structure?

10:50 How you think about really helping truly drive that demand gen engine, from a product marketing lens?

23:52 How the economy and the pandemic has potentially impacted your messaging?

29:54 Can just share one piece of insight that has served you well throughout your product marketing?

Want more insights from Philippe? Check out her Sharebird Profile.

Looking to connect? You can find Philippe here on LinkedIn.

As a PM at Google, Vishal Naik focuses on Google Assistant integrations with other products. Before that, he spent valuable years at DocuSign and TriNet, getting to know the SaaS space inside out.

In this episode, Jeffrey and Vishal talk about his experience at Google, the ways in which a product marketer can influence the product roadmap, and how operations are set up when you work on a product used by more than 500 million people.

Want more insights from Vishal? Check out his Sharebird profile.

Looking to connect? You can find Vishal on LinkedIn.

Questions covered in this episode:

1. Can you tell us a little bit about your journey into product marketing?
2. What does the average day look like for a Google Assistant product marketer?
3. How do you approach the cross-functional nature of your role? How are you building connections between different product teams at such a huge company like Google?
4. As a product marketer, how are you bringing the customer’s voice into the conversation?
5. PMMs sometimes run the risk of becoming the middleman between teams. How are you ensuring you are adding unique value?
6. Do you think product marketers should be able to influence the product roadmap?
7. What’s a piece of advice you picked up during your career that has served you well?