Questions covered in this episode:

0:26 Opening Question: Journey into and through product marketing
4:14  How do you convince customers to care about what makes your product different?  

7:32 Can you share an example of a time when you faced intense competition and walk us through some of the processes of how you crafted competitive positioning and ultimately won major deals?
11:16 How do you strike the balance between responding to some of those competitors and staying true to your vision and strategy?

23:11 Can you advise some advanced tactics that are overlooked or underutilized that product marketers can level up or learn as they're looking to go head-to-head with a potential competitor? 
29:53  Any book or a piece of content that's helped you propel your PMM career and how you think about product marketing?

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