This is Product Marketing

In this episode, Amber Washington, Founder of For The Collective Consulting, joins Louise Liu to explore what it takes to move beyond founder-led go-to-market. She discusses how to turn founder knowledge into a scalable GTM engine, and what founders and early product marketing hires should prioritize to support the next stage of growth.

For more information, please read Amber's article: Building a Repeatable Go-to-Market Engine Before You Have a Dedicated GTM Team.

In this episode, Gerardo A. Dada, author of OutPosition, joins Louise Liu to share his thoughts on how strategy, differentiation, and positioning help companies build sustainable market leadership.

For more information, please check out Gerardo's article: Fixing the Positioning Trap: From Messaging to Strategy.

In this episode, Ryad Berkat, a Product Marketing Manager at OpenClassrooms, joins Louise Liu to share what he learned during his first PMM role, including how he approached competitive research, sales enablement, go-to-market planning, and cross-functional collaboration to make an impact quickly.

For more information, please check out Ryad's article: Making an Impact Fast as a New Product Marketing Hire.

In this episode, Temitope Adelanwa, a Product Marketing Manager at VentureEd Solutions, joins Louise Liu to discuss the realities of sales enablement as a solo product marketer. She shares how she balances multiple products, prioritizes requests from across the business, and helps sales teams gain confidence with complex solutions. Temitope offers practical advice for PMMs who need to maximize their impact without a large team behind them.

For more information, please check out Temitope's article: The PMM Operating System: Building Frameworks That Scale.

In this episode, Abhishek Srivastava, a senior product marketing manager at Simpplr, joins Louise Liu to share his insights on why internal enablement is the hardest part of go-to-market. He breaks down what GTM really means, common mistakes product marketers make, and how strong enablement drives real business impact beyond the launch.

For more information, please check out Abhishek's article: Your GTM Plan Is Only as Good as Your Internal Enablement.

In this episode, Gokul Kailasam joins Louise Liu to share his insights on niching down vs. staying broad. Gokul discusses why founders often struggle to commit to a niche, and how product marketers can influence positioning decisions internally.

For more information, please check out Gokul's article: A Four-Step Framework to Find Your Niche.

In this episode, Kate Obiidykhata, General Manager at Percona, joins Louise Liu to share her hard-earned insights on post-launch execution, proactive product marketing, and how PMMs can move from being launch managers to true strategic partners driving revenue and growth.

For more information, please check out Kate's article: Launch Day Is a Lie

In this episode, Vinícius Chacon, a marketing lead who helped launch an AI SaaS platform, joins Louise Liu to share a behind-the-scenes look at the realities of AI product launches—from skyrocketing costs and pricing challenges to attracting the wrong audience—and the pivot that turned it around.

For more information, check out Vinícius Chacon's article: I Was the Marketing Guy Behind a 2-Million-User AI Platform. Here's What I Learned.

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In this episode, Brian Dreyer, Senior Director of Product Management at Cloudforce, joins Louise Liu to share how his background in product management shaped his approach to product marketing, what habits from product marketing he’s bringing back into product management leadership, and why understanding both sides can make you stronger in either role. 

For more information, check out Brian Dreyer's article: The PM-PMM Mindset Shift.

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In this episode, Katie Noe, Product Marketing Manager at Bizzabo, joins Louise Liu to share her journey of implementing AI in competitive intelligence. Katie breaks down her workflow step by step, from how things worked before AI to what’s changed since, and the impact it’s had across product marketing and her cross-functional partners.

For more information; check out Katie's article: How I Built a Win/Loss Program Without the "Right" Resources.

All rights reserved. © Product Marketing Hive.