In this episode, Vinícius Chacon, a marketing lead who helped launch an AI SaaS platform, joins Louise Liu to share a behind-the-scenes look at the realities of AI product launches—from skyrocketing costs and pricing challenges to attracting the wrong audience—and the pivot that turned it around.

For more information, check out Vinícius Chacon's article: I Was the Marketing Guy Behind a 2-Million-User AI Platform. Here's What I Learned.

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